Almost every modern person has a page in. It helps to keep in touch with the world, communicate with acquaintances, learn something useful, and, of course, keep abreast of everything that is happening. Most of all, social networks are popular among, but the older generation also does not stand aside from the benefits that it offers.
Those who do not have pages on social networks seem strange to active users, because they do not post photos, do not make virtual friends, and do not receive information. But there is a simple explanation for this - people who do not use social networks, either communicate offline and do not want to waste their time, or they are simply not interested - in life everything suits them, so there is no desire to look for something in the virtual world.
10. In the Circle of Friends
Communities of interest are also offered to users. Registration on the site is free, here you can correspond, view the news feed, play - everything is the same as in other social networks.
Mostly elderly people are sitting on the site, young people choose other social networks for themselves.
Launch date: 2003 year.
9. Facebook
The largest American social network in the world " Facebook”Does not stop developing and improving. Often the site is abandoned by new Russian-speaking users, not having time to figure out its interface and rules, returning to VKontakte, but one cannot do without Facebook when there is a desire or need to make international acquaintances.
After a thorough study of the site, you understand how many opportunities it provides: you can make your profile completely private, you can also hide friends, restrict other users' access to your profile photo - it will be available only to friends.
Also, users can create separate pages with advanced functionality under one account.
Launch date: 2004 year.
8. Twitter
The short blog posts are called microblogging. The service is free. Someone uses Twitter as a diary, someone takes notes, and others follow the lives of their favorite celebrities. You can change your profile, decorate as you wish.
Also, a social network makes it possible to make money on advertising in your feed, but for this you have to try. The feed should be interesting to other users, and it is also very important not to forget to follow in return, otherwise all followers will scatter.
Launch date: 2006 year.
7. Habrahabr
Interesting fact: the word " Habrahabr"Arose by chance, and meant a greeting. At some point, it was decided to use it as the name of the project. It is believed that from some language it means "hair".
The website was created to publish news, thoughts, analytical articles related to information technology. "Habrahabr" is a very informative and interesting resource on which ordinary people write fascinating articles.
On the site you can learn about news from the world of inventions, science and technology. There is information on the resource for every taste.
Launch date: 2006 year.
6. LiveJournal
« LiveJournal»Is a blogging platform of the Russian and world Internet for keeping online diaries. On the site, you can publish posts, comment on others, maintain collective blogs (communities), add users as friends to follow changes in the feed.
In terms of the expression of its thoughts, this is the largest Internet platform. A huge plus of this resource is, in addition to everything, that it does not have advertising.
Launch date: 1999 year.
5. My World
Users have an indefinite attitude towards the social network - it is convenient to use it as a mail, the interface is simple, but spammers overwhelm My World.
When viewing a page of a user, a person will see who has visited him, but there is an opportunity to send a paid SMS to be conspiratorial.
From time to time, notifications about people who studied at the same school as the user come to the mail - for someone this is an opportunity to find those with whom contact was once lost.
Launch date: 2007 year.
4. YouTube
You can hardly find people who have not heard about the video hosting site " Youtube". Users can view, comment, upload and share videos.
Thanks to its convenience and simplicity, "YouTube" has become the most popular video hosting service, which is regularly visited by more than 4 billion people.
On the site you can find videos for every taste: documentaries and regular films, music videos, entertainment and educational programs, etc.
The only negative is inadequate comments, but you can ignore them.
Launch date: 2005 year.
3. Instagram
« Instagram»Is a popular photo and video sharing application. Many users cannot imagine life without this application, others, on the contrary, negatively perceive the idea of flaunting their life.
The application is suitable for people who like to take pictures and share news from their lives with their friends.
Some people use Instagram to make money, such as selling handmade products. The main source of visitors and subscribers is provided by written hashtags.
Launch date: 2010 year.
2. Classmates
Russian social network " Classmates»Convenient for chatting with friends, watching movies, listening to music and much more. On the site you can find people with whom you once lost contact, as well as find useful contacts.
Odnoklassniki has interest groups, a video call, a variety of applications, you can add photos to an album, comment on someone else's. In a social network, you can not only communicate, but also work. The most popular social network among the older generation (50+).
Launch date: 2006 year.
1. VKontakte
VK users can share instant messages, create interest groups, upload photos and videos, play browser games.
In a personal questionnaire, you can indicate your data: hobbies, place of work, etc. The social network is convenient to use, but it takes a lot of time and causes addiction.
In order to find adequate and really interesting content, you have to "dig", since there is a lot of useless information in "VK".
Launch date: 2006 year.
Social networks have become not only a new space for communication, but also a place for self-expression, work, shopping, and finding the necessary information and people. You can learn a lot about a person from a person's profile on a social network, and many people use it. Including trading companies, which, using information about a person, select ads that are shown to him.
It is hardly possible to find a person who is not and has never been in any social network. However, if you are not registered anywhere or use only one social platform, then you probably want to expand your interaction and select a social network in which you are ready to register and start communicating and sharing with others.
In order to make it easier for you to choose, as well as in order to understand the general development trend social networks in the world, we have prepared an article with an analysis of the 7 most popular social networks in the world. Each of them has its own peculiarity, although there are some that are similar.
The most popular social network in the world. On the this moment more than 700 million people use Facebook every day. The social network was founded back in 2004 by a student from Harvard University Mark Zuckerberg. Then the current billionaire and one of the most influential people in the world was just starting his journey in the digital world and actively experimented with code, wrote small programs and websites.
Together with his neighbors, with whom he lived while studying at the university, Eduardo Saverin, Dustin Moskowitz and Chris Hughes, he created a portal where university students could communicate, exchange news and be always in touch. The first name for the small site was Thefacebook. Only university students could. After Mark decided to expand the audience of the site, other students from the American city of Boston were allowed to register. A little later, it was possible to create an account for any student who studied in America. In order to register, you had to have email on the .edu domain - common for the educational system. And already in September 2006 all Internet users got access to the site. To register, you had to be over 16 years old, and also have an email address on any of the existing domains.
Now the student project has grown to incredible proportions, it is unlikely that Zuckerberg himself imagined how far his desire to unite the student community would come. Facebook is one of the five most visited sites around the world. An active audience of almost 3 billion people, and it is growing every day, since registration on the site is free and, according to the developers, will always remain free.
Now Facebook Inc. there are other popular social networks under the hood. One of them is Instagram, which will be discussed below.
Functions
On Facebook, you can create a person page - a profile in which the user talks about himself. He also uses this profile to communicate with the friends he adds. Can write messages on his "wall" of the profile, as well as leave messages on other people's walls. Upload photos, videos to the wall. You can also leave comments under strangers or your posts on the walls of friends and your own. An additional function - you can copy other people's records from the wall to yourself and save them with an indication of the author of the post. That is, repost.
You can create interest groups and play games that third-party programmers create on the platform.
It is convenient for privacy that the user controls what part of the information on his page is available to which users, and can also block people who interfere with him on the social network.
In the spring of 2016, the function of live video broadcasting to your profile became available. Users can connect to it and watch live, as well as watch later if the page owner saved the broadcast. Thanks to this, sharing videos from travel or everyday life has become easier, and you can also quickly answer questions that viewers leave right during the broadcast.
Since the fall of 2017, it has become possible to upload stories to the profile - photos or videos that are shown separately and are available for viewing only for a day. Stories help you interact with your followers faster.
Instagram is mobile app and a social network where you can take photos and videos, process photos using filters, and then distribute photos using your profile. You can leave a recording of 2000 characters to the media. Short text using emoji emoticons and other text elements.
It all started with the creation of an application for creating and processing photos called Instagram. This application allowed you to take unusual photos of a square shape and was designed more likely for lovers of nostalgia and hipsters, because square photos were taken by Polaroid, Kodak Instamatic instant cameras. It was also possible to process these photos using the filters built into the application and share them on other social networks, as well as in this application with other users.
Its history begins in 2010. Instagram is gradually acquiring the features of a social network. Hashtags have been added so that you can easily find photos about other users. Since 2011, the application has been actively updated and all new functions are added to it.
At first, the application was available only for iPhones, but for many years it has been a cross-platform application and you can even enter your profile from a computer using your login and password. Instagram now has over a million users.
Functions
In the summer of 2013, the function to record videos for 15 seconds appeared. Now you can add videos to your profile, no more than a minute in length, and there is also a separate IGTV section where you can add long videos, so Instagram has now become a platform for uploading videos. You can also conduct live broadcasts in order to promptly answer questions from viewers or broadcast life events to a social network.
There are also stories - these are photos or videos that appear in a separate column and are stored for only 24 hours. With the help of stories, you can conduct polls and quizzes, ask questions and answer them promptly, the user can download several stories per day, each of which is deleted after 24 hours.
Users can comment on stories and posts, leave comments under their posts, and also repost other people's posts with an indication of the author's page to their story or profile.
In addition, there is story preservation. The user sees all his stories constantly if he goes to a special section. He can also pin stories in the profile above the photo so that all users can view one or more of them.
Doing business through Instagram has received a lot of development. Shops, confectioners, psychologists and everyone else create their own page where they offer services, post photos of the product and interact with customers. Not only small companies have accounts for which this is so far the only platform for interaction. Global brands also have web pages that they use for advertising campaigns and to build brand loyalty.
Youtube
YouTube is a video hosting service with elements of a social network. The name comes from the English words you - you, you and tube - a pipe. Earlier in America, the pipe was the colloquial name for old convex televisions, like in Russian, old televisions and televisions are generally called "boxes".
Site users can upload their videos of any length, as well as watch other people's videos, subscribe to "channels" that produce and upload videos in order to keep abreast of new published videos. In addition, users can add comments, create their own playlists with their favorite videos and thematic selections from other channels on their channel. Also rate the video like, dislike and comment, write comments on it.
Because it is very easy to watch, download and interact with videos on the site, it has become the most popular video hosting and one of the most popular sites in the world. There you can watch not only videos of amateur authors, but also recordings of television programs, which are downloaded by television channels themselves to increase audience coverage. Also films, clips, trailers for new films, news, educational and entertainment programs. Also, video blogs about people's lives, videos with recipes, tutorials for training and a variety of video content.
The video hosting company originated in California in 2005. The first video that was uploaded to the service is an amateur filming of one of the developers, his video from the zoo. It is still available for viewing.
Already in 2006, the giant company Google bought the Youtube service. Since then, the service has become more actively developed, attracting millions of new users every year who watch or upload videos.
Functions
In addition to the basic functions of interacting with simple videos, there are several additional ones:
- Monetization. In order to earn money on every display of your video (money comes from ads that are shown before, after or in the middle of the video), you need to reach 1,000 subscribers who will watch 4,000 hours of video on the channel, and also be of legal age.
- Community tab. With the help of it, a user who has 1,000 subscribers can leave a record in the feed of subscriptions with photos and links. It is usually used by bloggers in order to additionally notify the user about the release of a new video, since the video may not always appear in the user's feed of subscriptions due to internal Youtube algorithms and service failures.
- Plots tab. It is similar to Instagram stories and serves as an additional prompt notification of subscribers about how things are progressing on the channel.
- Panoramic videos. Thanks to this function, the user can upload videos to the service that were shot with a special camera. It allows you to see everything in 360 degrees. The user can change the viewing angle by turning the phone, as well as turning his head when watching a video in virtual reality glasses.
Live broadcasts. Just like on Instagram, you can broadcast live here, then save them on the channel, communicate via broadcasts with viewers or record videos about current events.
In addition, the user can change the quality of the video that he is watching in order to be able to watch videos at low Internet speed without delays. Also recently there was a function of increasing video speed up to 2x. A specific user can increase the video speed by a quarter, a half, three quarters or twice in order to spend one and a half or 2 times less time watching the necessary video.
TikTok
TikTok is a social network that allows you to create short videos inside the application to the music available in the application's audio library, as well as record live broadcasts for quick communication with viewers and leave comments under the records of other users. Due to the fact that the audience is growing very quickly, the application also made it to the list of the most popular social networks.
The network was launched in September 2016 in China. It is now the most popular short video platform in China. Gradually gaining popularity in other countries of the world. The application has a large number of downloads, the number of its users is growing exponentially. Now there are about half a billion users from different countries the world.
It's worth noting that the majority of TikTok's audience are teenagers who record dance videos to popular music and thus gain peer approval or interact with them.
In addition, the application has analogues in which you can also create videos and upload them to the application in order to communicate with other users. One of them is Likee. The app is only available in App Store for iOS devices.
Functions
Initially, the application became popular due to the fact that it was possible to create short videos for popular compositions and add various effects, which are quite simple, but interesting for users who are not used to video editing. For example, you could add wings, fireworks, change the color of the video, change the voice, and so on.
After that, the number of filters for videos increased, and many more compositions were added to the audio library. In addition, challenges have become common in the application - videos of the same format, which are recorded by different people.
You can reply to another user's video with your own video or create video pairs when there are two videos that stand vertically next to each other and users interact as if they were one video.
In contact with
VKontakte is a Russian social network headquartered in St. Petersburg. The site is available in almost 100 languages, but is especially popular among users-residents of countries the former USSR... With the help of this social network, you can share photos and videos with friends, leave messages and posts on the wall, communicate in interest groups, follow the life of bloggers, stars and ordinary users.
In addition, you can listen to music and play browser games alone or with your friends. In terms of functionality and content, the social network is similar to Facebook, however, for many users, the VKontakte interface seems much simpler. In addition, VK does not require an additional mobile application in order to communicate.
Also, VKontakte has a much stronger and more developed Russian-speaking community than a similar social network of their America. And the abundance of content in an understandable language attracts users from the CIS countries.
Like a foreign site, VKontakte was originally a social network in which students and graduates of Russian universities communicated. The site positioned itself as a platform for quick and convenient communication, finding friends and trying to be modern and try things that were previously inaccessible to users of the Russian Internet. It is now the most popular social network in Russia.
Now it is one of the most popular sites in the post-Soviet space. Almost a billion users from all over the world are registered there. Registration for the site is free and available by phone number. Linking a page to a number is one of the security requirements so that the user's page cannot be captured by intruders and turned into a platform for sending spam, and malicious links and fraud on behalf of that person.
Initially, the social network was available to students and recent graduates from Russian universities. However, in order to register, it was necessary to receive an invitation from a user who already has a profile on the network, and then indicate his real name and surname. However, soon the registration was opened and an advertising campaign was launched in order to attract new users. Since then, the social network VKontakte has only been developing and gaining popularity.
Functions
The functionality of the social network VKontakte is similar to that offered by Western Facebook, since the networks have one model. There is a user page. He can add other users as friends, create his own audio and video library from files that have already been uploaded by other users or upload his own. You can share photos, videos, leave posts on the wall for yourself or users, comment on everything, add and create groups and communities of interest.
Thanks to the subscription feed, the user can see everything that his friends post, as well as the communities to which he is subscribed.
Due to the fact that any user can add music and video there, there are many songs, films, videos on VKontakte. However, if the copyright holder complains, they will be removed from there.
The site has the ability to add history, create group chats. Often the site adds updates with new features.
Twitter is a social network for exchanging short messages and small media files with users. The name comes from the English to tweet - to tweet, chat, which is why the social network has a logo - a bird. The format of this social network is called microblogging, the user does not pay to publish posts and read their subscriptions in the feed.
Twitter was created by Jack Dorsey in 2006, after which Twitter began to rapidly gain popularity, since at that time it was the fastest and most convenient way to exchange information and posts with users. However, initially the social network had a limit on the number of characters that can be written in one message - 140. Later, the developers increased this number to 280 characters.
Now the service has almost half a million registered accounts. These are both ordinary users and stars who use it as quick way transmitting information to your fans, answering their questions and expressing your opinion about current events. There are also accounts of brands and music groups.
Basically, Twitter is used from the phone through a fairly convenient mobile application, but it is possible to log into it from a computer or mobile version in the browser on the phone.
Functions
With the help of microblogging, users can leave a short message, attach photos or videos to posts, comment, repost and subscribe to other users in order to see their posts in their feed and interact with them. In addition, you can put a like, block the user at home. It is possible to maintain a closed blog, which will be seen only by a limited number of users or no one at all.
Pinterest is a social service. In it, users can add images to collections by topic and share them with other users. The main difference from Instagram is that Pinterest is a network where very aesthetic pictures of any thematic focus are thrown off. So, there are images of clothes, cities, food, as well as a selection of paintings and photos of stars. In addition, users often upload their drawings, tattoos, and more there.
Pinterest is used by many as a source of inspiration. It can be compared to Google images, there are also a lot of them, but they are of higher quality, selected by users and worked out.
conclusions
As you can see, with the development of social networks, now the possibilities of each person are almost limitless. A person can develop himself and his abilities, turn his profile into a platform for business or blog and develop on this.
However, you should never forget about safety on the Internet, as well as the fact that in addition to social networks there is a real life that needs to be developed and established with no less diligence than virtual page online.
Unfortunately, dependence on social networks, the Internet, likes, positive comments from complete strangers happens too often. And an overly reverent attitude to the social network, the substitution of virtual life for real life leads to depression, the development of complexes and can seriously negatively disturb the psyche.
When registering on any social network, be clearly aware that this will take you a lot of time that could be spent on self-development, and you should also understand that social networks are entertaining as much as they are frustrating. Give yourself your word in advance not to worry about stupid people online, clearly limit visits to social networks per day and try to spend time online not only for entertainment, but also with benefit - subscribe to interesting and informative blogs that will broaden your horizons and allow you to become more social and an active person.
The five most popular social networks in the world have not changed in recent years. Three of them - Youtube, Facebook, Instagram - are heard in Russia as well. Two Chinese social networks complete the list of leaders. They did not spread their influence in Europe and the United States, but took the lead thanks to the number of active users from Asia.
Dynamics of development of social networks 2004-2019
A very revealing video about which networks and what kind of content are becoming more in demand.
Each social network differs in terms of the contingent of users, the nature of the content, the specifics of working with the region. Different target audiences require a different approach, so differences between social networks are necessary when planning a promotion.
The main thing is live users
When comparing social networks with each other, it makes sense to take into account only active users, and not the number of created accounts. In most social networks, the process of creating additional accounts is as complicated as possible - a mandatory binding is established to a phone number, mail, accounts in other social networks. Owners of pages that are not logged in daily are asked to protect their data with additional bindings the next time they enter.
Maintaining business accounts on social networks and a separate budget for SMM are becoming the norm for large companies. The most popular social networks have additional functionality for registering and maintaining business accounts, and also offer to use integrated systems for analytics of attendance, activity, and the effectiveness of promotions.
The most popular social networks in the world
According to research by analytical company Statista, the most popular social networks in the world, ranked by the number of active users (in millions), as of October 2019:
China's largest social networks Qzone, QQ and WeChat have over 570 million users in the Asia-Pacific region. Instagram and Twitter are popular mainly in Europe and the USA. Oddly enough, in terms of activity in social networks, Europe is still lagging behind even Russia, so European social networks are not visible in the top 10.
Social networks: a list of popular in Russia
Medialogia conducted a study on platform mentions in social networks in August 2019. The Russian-language segment of social media was considered (Twitter, VKontakte, Odnoklassniki, Facebook, Instagram, Youtube, LiveJournal, forums and blogs). Data were taken into account without self-citation.
The leader in terms of mentions was YouTube - 24.7 million messages, followed by Instаgram - 13 million and VKontakte - 8.2 million.
On the 11th and 12th places were Snapchat - 0.4 million mentions, and My World - 0.2 million, respectively.
Earlier, Mediascope conducted a study on the platform audience, VKontakte with 37.9 million people, Instagram with 30.6 million and Odnoklassniki with 23.1 million in the lead by the number of monthly users
Despite the fact that Snapchat is in eleventh place in terms of mentioning, it became the fifth most popular social network in Russia in the first half of 2019, according to Mediascope data.
What are social networks
The list of popular social networks is headed by platforms for easily accessible content for the user: photos, videos, something that does not need to be read for a long time. If you are promoting a brand on a particular social network, the content must be strictly adapted to the requirements of the audience. Do not try to promote text content on Twitter or Instagram: users of these platforms are used to receiving visual content with only a small amount of text content. Few people delve into the comments under the posts for a long time, the main emphasis should be on visualization, brevity.
Facebook promotion allows for variations with content. The platform is tailored for different content: short messages, photographs with captions are there side by side with designed longreads of a specific topic. There are many communities and opportunities to discuss anything with like-minded people .;
Social media for business promotion: what drives you to make purchases?
Sprout Social, an agency that has researched American and global social networks since 2010, has published a diagram showing what brings users closer to taking a conversion action on a social network.
- Most users note that they prioritize a quick response from a specialist;
- Half of brand followers on social media respond positively to promotions;
- Slightly over 40% expect to see on the company page useful information;
- 27% of users will want to make a purchase if you show them the “behind the scenes”.
Half of the users surveyed threaten to unsubscribe from the page immediately, and 27% plan to mark the brand as spam and block it if annoying / negative / uninteresting information appears in the public. Reaching an audience and attracting new potential customers requires interesting and useful content that will resonate with target audience... When choosing materials and designing publications, you will have to weed out a lot of unnecessary things.
Social networks are not only a place for people to communicate, but also a platform for working with potential clients, prompt responses and holding promotions to attract the target audience. If you decide to promote your business or product on social networks, remember the basic principles:
- Better a good promotion on one social network than a bad one on several;
- The social network chosen for promotion should correspond to the specifics of the brand: it is better to present cosmetics and perfumes through social networks of visual content;
- Content must match both the social network and the brand;
- For some social networks, interaction with the audience is critically important, and this is additional costs for the development of promotions, contests, which must be taken into account when making an estimate;
- Promotion in some social networks has a beneficial effect on promotion in search engines, this is especially true if the social network platform and search system belong to the same company.
Everyone knows only about 2-3 of the most popular social networks. But do not forget that there are many other thematic communities on the Internet, in which people united by common interests or professional sphere are constantly active on a daily basis.
The most popular social networks in Russia: 2018
The social network is available in 90 languages or more, is highly popular among the Russian-speaking audience, and is the largest in all of Europe. The headquarters is located in St. Petersburg. VKontakte makes it possible to send messages and images, share video and audio recordings, tags, create your own groups and communities, and relax with browser games. The social network strives to remain the fastest and in a modern way communication on the Internet. It is the most popular social network in Russia (2018).
This domestic social network belongs to Mail.Ru Group and was created in March 2006. In terms of popularity this year, it ranks 3rd in Armenia, 4th in Azerbaijan and Russia, 5th in Kazakhstan, 7th in Ukraine, 27th worldwide.
According to the December 2017 poll, 19% of the domestic audience use the Odnoklassniki website almost every day or every day.
Free social network that allows you to share photos and videos. It incorporates elements of a social network. Instagram allows you to take photos and videos, use filters, share them through your account or other social networks. At the moment, both from the point of view of the user and from the point of view of promoting their services and products
A popular video hosting service in the world that hosts a lot of videos. A unique social network in which everyone can find it as well as make it their own.
It is the most famous social network in the world, which appeared on February 4, 2004. Its creator was Mark Zuckerberg with his roommates while studying at Harvard University. The first name was Thefacebook, and only university students had access to it. After that, students from Boston universities got access, then students from all American universities with an email address on.edu. Since autumn 2006, anyone can register on Facebook.
The emphasis on this social network is on personalization and ease of use. The content is divided into several categories - video and audio, chat, link, quote, photo and text. People subscribe to blogs of interest to them, the entries of which appear in the news feed. They also flag posts they liked with the appropriate button and reblogged to their page to comment on them.
There is support for automatic export of messages to Facebook and Twitter using the RSS protocol.
A social photo hosting site whose users upload images to their respective collections and share photos with other people. Added images are called "buttons" and collections are called "boards."
Other most popular social networks in Russia
A popular portal where users create their electronic diaries, communicate with each other. There are also counters for sites.
Russian-language social site, which is a collective blog. There are elements of a news site. Habrahabr is intended for publishing analytical articles and news. Topic - Internet, business, modern Information Technology... Several years ago, a number of topics were separated into separate resources.
A popular platform on which users create their blogs, communicate with people. Popular social networks in Russia include it on their list.
The largest music catalog, which creates individual and general charts for each user.
Not the most popular social networks and portals
This social network is intended for users to communicate with each other. With its help, you can find friends by interests and similar entertainment, create an individual design for a personal page, start a diary, become a member of communities or create your own by interests, communicate in blogs, share video, audio and images. About 300 thousand users have their blogs on Privet.ru.
It is a popular web service for blogging and chatting with like-minded people.
Social service of Russian information channels, which was launched in the spring of 1998. Designed for organizing and maintaining electronic mailing lists.
Specialized social networks
Business social network that unites entrepreneurs and specialists according to certain criteria (geography, profession, industry). It appeared in the summer of 2008, and today it has about 7 million registered users. The social network is intended for discussing professional problems, searching for partners and investors, self-education and getting new ideas. In the largest communities of the network, more than 2 million people participate.