Acer is a Taiwanese computer hardware and electronics company. The company ranks 487 on the Fortune Global 500 (2011).
Acer was founded by entrepreneur Stan Shea in 1976 and was originally called Multitech International. In the early 80s, thanks to government support, the company was able to establish mass assembly of inexpensive IBM-compatible PCs for the first time in Taiwan and enter the international market.
In 1979, the company designed the first Taiwanese computer intended for export.
In 1981, the company created the MicroProfessor-II 8-bit personal computer based on the MOS Technology 6502 microprocessor.
In 1985, the company created the world's first 32-bit personal computer, beating IBM.
In the same year, representative offices were opened in Japan and Germany, and in 1987, Acer Laboratories Incorporated was created - a division for the development and production of its own chipsets. The next year, the entire corporation was renamed Acer (in Latin, this word means “active, purposeful, smart”).
Just in 1988, the main breakthrough to leadership occurred: Acer acquired the American company Counterpoint Computers (San Jose, California), at that time a major developer and manufacturer of mini-computers. In 1989, in the same way, the Taiwanese bought the Dutch company Kangaroo Computer B.V., which then became the basis of the production facilities of the AcerEurope division.
Also in 1989, Acer and Texas Instruments, a leader in the US semiconductor industry, created a joint venture to produce memory chips. In 1990, Acer acquired Altos Computer Systems, one of the leaders in the production of multi-user systems, for $94 million. In 1991, Acer engineers developed ChipUpTM technology, the license for which was acquired by Intel in 1994.
In 1992, Acer's headquarters were moved to Singapore: the company was growing rapidly, and this city-state had an extremely favorable business climate.
In March 1996, Acer opened an assembly plant in Finland, aimed at the Russian and CIS markets.
In 1997, Acer, which had already become one of the leaders in the computer industry, acquired a branch of Texas Instruments, specializing in the development and marketing of portable computers.
In the same year, Acer introduced a new platform called X Computer. The main goal is instead of the road universal machine present the user with several specialized devices.
In 2000, one of the production divisions was separated into an independent company, Wistron.
In December 2001, Acer announced the separation of its Acer Communications & Multimedia division into a separate company called BenQ; in 2006, Acer sold its BenQ shares.
In 2007, Acer acquired eMachines, which is sold as an independent brand.
In 2007, Acer acquired Gateway and Packard Bell.
In March 2008, it was announced that Acer was buying E-Ten Information Systems (manufacturer of Glofiish communicators, which have gained wide popularity in Russia and Ukraine). The acquisition of the company was completed in the third quarter of 2008. The transaction amount is estimated at $290 million.
In February 2009, at the Mobile World Congress exhibition in Barcelona, the company presented its first product line of communicators (the company itself calls the devices smartphones), produced by the resources of the E-TEN company. The latter is clearly evidenced by two models in the line - the Acer DX900, sales of which began in Russia in December 2008 under the name Glofiish DX900 and the Acer X960, which is a regular restyling of the original glofiish X900 model.
Story Acer brand
There are a lot of computer companies in Taiwan, but there are very few that have managed to have such a big impact on the computer market, as Acer has done, producing ready-made systems, laptops and, more recently, smartphones. The list of manufactured products also includes projection equipment, consumer electronics and various peripherals and components.
Now one of the most influential corporations, Acer Group traces its origins to the small computer company Mulitech International, founded by Stan Shih in 1976. A small starting capital of 25,000 US dollars and a couple of dozen employees - everything is standard and very sad. However, in the early 80s, they managed to obtain significant subsidies from the government and were the first to launch mass production of IBM-compatible computers in Taiwan. It was in those years that the main principle of the company was laid, which is still used today - the production of inexpensive computers with good performance and acceptable quality. This approach has fully justified itself. Already in 1985, the company began to open representative offices in other countries (Japan and Germany were the first). Various divisions begin to form, the name of which already contains the word “acer”. Of these, Acer Peripherals should be especially noted - in the future, the BenQ brand will be born from it. Here it is appropriate to mention another well-known Taiwanese company - ASUS, which was organized by four engineers who left Acer.
The year 1988 was marked by the fact that the entire corporation had already changed its name to the one used today, Acer Group appeared. "Acer" is translated from Latin as "sharp, vigilant, swift". However, there are other, less pleasant meanings - "caustic, sullen, shrill", such a capacious word. In the same year, it entered the American market. To achieve this, Counterpoint Computers is acquired. Further - more: European positions are strengthened by the acquisition of the Dutch Kangaroo Computer B.V. And this was just the beginning. Acer is growing rapidly, capturing new markets and absorbing other companies. In 1997, the company managed to become one of the leaders in the computer market.
At the beginning of the 21st century, a major restructuring was carried out, rejuvenating the overweight company. This is how Acer Group appeared, consisting of three components - Acer, Wistron and BenQ. If such a restructuring had not been carried out promptly and quickly, then, most likely, the Acer Group would have ceased to be so important, since the then crisis in the IT industry seriously reduced the company's revenues.
Today, the Acer Group owns four brands - Acer itself, as well as Packard Bell, Gateway and eMachines. In 2008, it entered the smartphone market - the company E-TEN was acquired. However, it was decided to abandon another brand so as not to confuse consumers. Smartphones are produced under the Acer brand.
Computers and Acer laptops, aimed at different users, are not considered prestigious. But they are inexpensive (no extra charge for a beautiful brand!) and are of good quality, which has determined their well-deserved popularity in the market. In this matter, they are significantly ahead of other well-known manufacturers.
Acer's success is exactly the opposite of Apple's. No prestige, but low cost with good opportunities. By the way, the design of this product is very good. However, we cannot fail to mention Acer Ferrari - laptops belonging to the upper segment - here you have an attractive design and high performance and a price like Apple. But still, the vast majority of Acer products are very cheap. Stan Shi himself once noted about his competitors that they simply do not know how to create and sell inexpensive equipment, and therefore will not withstand the competition. Acer's goal is first place. And the corporation has every chance to achieve it.
The corporate headquarters is located in Taipei, Taiwan. The company's representative offices and factories are scattered around the world and provide employment to thousands of people. The company's products are very popular in the CIS countries.
Story
In 1976 Stan Shea founded Multitech International. The company's initial capital was $25,000. Initially, the company employed 11 people.
In 1979, the company designed the first Taiwanese computer intended for export.
In 1981, the company created the MicroProfessor-II 8-bit personal computer based on the MOS Technology 6502 microprocessor.
In 1985, the company created the world's first 32-bit personal computer, beating IBM.
Representative offices were opened in Japan and Germany.
In 1987, Acer Laboratories Incorporated was created - a division for the development and production of its own chipsets.
In 1988, the entire corporation was renamed Acer (in Latin this word means “maple”).
A major breakthrough to leadership occurred: Acer acquired the American company Counterpoint Computers (San Jose, California), at that time a major developer and manufacturer of mini-computers.
In 1989, the Dutch company Kangaroo Computer B.V. was purchased, which then became the basis of the production facilities of the AcerEurope division.
Acer and Texas Instruments, a leader in the US semiconductor industry, have created a joint venture to produce memory chips.
In 1990, Acer acquired Altos Computer Systems, one of the leaders in the production of multi-user systems, for $94 million.
In 1991, Acer engineers developed ChipUpTM technology, the license for which was acquired by Intel in 1994.
Since 1994, the company has been one of the ten largest PC suppliers in the world.
In 1997, Acer introduced a new platform called X Computer. The main goal is to present the user with several specialized devices instead of an expensive universal machine.
In 2000, one of the production divisions was separated into an independent company, Wistron.
In December 2001, Acer announced the separation of its Acer Communications & Multimedia division into a separate company called BenQ; in 2006, Acer sold its BenQ shares.
In 2007, Acer acquired eMachines, which is sold as an independent brand.
In 2007, Acer acquired Gateway and Packard Bell.
In March 2008, it was announced that Acer was buying E-Ten Information Systems (manufacturer of Glofiish communicators, which have gained wide popularity in Russia and Ukraine). The acquisition of the company was completed in the third quarter of 2008. The transaction amount is estimated at $290 million.
In February 2009, at the Mobile World Congress exhibition in Barcelona, the company presented its first product line of communicators (the company itself calls the devices smartphones), produced by the resources of the E-TEN company. The latter is clearly evidenced by two models in the line - the Acer DX900, sales of which began in Russia in December 2008 under the name Glofiish DX900 and the Acer X960, which is a regular restyling of the original glofiish X900 model.
Gadget manufacturers
Today, Acer is one of the largest manufacturers of equipment and electronics originating from Taiwan. She produces desktop computers, laptops, tablets, smartphones and many other devices. In total, the company is represented in more than one hundred countries around the world.In 1976, in Taiwan, Stan Shih, along with his wife Caroline Yeh and other partners, founded a company called Multitech International, which included only eleven people.
From the very beginning, the company intended to engage in the supply of electronic components and consulting in the field of microprocessor technologies.
However, during the first years since its founding, it developed the necessary products for game creators. Over time, Stan Shea will completely switch to the computer equipment market, and will no longer deviate from the given direction.
The Acer founder's career began when he successfully designed and developed Taiwan's first calculator. Within a few years, Multitech International was founded, a future global supplier of personal computers.
The initial capital of this enterprise was only 25 thousand US dollars. At the time Stan Shea left Acer Group, the combined annual revenues of the three firms (Acer, Wistron and BenQ) exceeded $22 billion, but this happened much later.
He also became a member of the board of directors of all three companies, having a hand in the creation of each of them. In addition, Shi was a member of a number of social and community organizations.
The Acer founder has received numerous awards throughout his career. Back in 1976, Stan Shih was included in the list of the ten most outstanding young people in Taiwan.
He received a similar title in the early 80s, and in the late 90s he became international leader of the year. Full list awards looks quite impressive, and it could well become a topic for a separate article.
Stan Shea is a clear example of a competent leader who achieved success at a fairly young age, and subsequent years only strengthened his position and business. From the very beginning, he perfectly combined the qualities of a manager and the talents of an entrepreneur.
Graduate National University Chiao Tong in Taiwan, Shih received his BS, MS, and honorary doctorate degrees in 1968, 1971, and 1992, respectively (Department of Electronic Engineering). He was also awarded the Doctor's Certificate of Merit technical sciences from the Hong Kong Polytechnic University in 1997.
Subsequently became the first Asian CEO to receive highest award Thunderbird School of Management as an honorary doctorate in international law. Stan Shea became known not only for his successful business and work on his brand, but also as the creator of unique management models, one of which clearly illustrates the viability of the global IT industry.
In 1987, the company was renamed Acer, and subsequently became world famous under this name. At the same time, the brand received support from the government, which played a significant role in its successful promotion.
This support allowed us to increase production volumes of inexpensive computers and enter the world market.
Acer's very first PC was called MicroProcessor-I. A year after its release, the first 8-bit computer appeared in Taiwan - MicroProcessor-II.
In the 80s, a subsidiary was founded (the future BenQ brand), a division was created to develop its own microcircuits, and representative offices of the company were opened in Germany and Japan.
By the way, the word “acer” was borrowed from Latin and meant “swift”, “purposeful”. It perfectly reflected the process of rapid development of the digital world and the subsequent successes of the company itself in this area.
In the late 80s, a large Californian company that was engaged in the development and production of mini-computers was acquired. At the same time, another important trend emerged: Acer did not seek to concentrate all available resources within one enterprise.
Instead, it actively developed subsidiaries and individual areas. For example, a fairly well-known manufacturer of computer parts and components is AOpen - a company that is practically not associated with Acer, and, nevertheless, is its subsidiary.
The same can be said about the largest manufacturer of liquid crystal matrices ALI. There are also many companies founded by former employees of the company. Thus, the origins of the famous company ASUS are former Acer engineers.
In 1988, the corporation received the reputable name Acer Group, which is still used today. It included three large companies.
In the 90s, the corporation's European position was constantly strengthened. In addition to entering the US market, a computer company from the Netherlands is being acquired. Already in 1997, Acer became one of the market leaders in PC production.
The beginning of the 21st century was marked by a targeted change in the structure of the company, which had a very beneficial effect on the business as a whole. In those years, the IT industry was not experiencing better times, however, Acer managed to overcome the crisis and increase its revenue.
At the same time, they also reduced the number of workers. Effective marketing strategies were developed and successfully implemented, which helped in utilization of existing distribution channels.
In 2003, the company presented its own concept of the “digital home” of the future, and this happened at a press conference. Acer presented a high-tech integrated system that included five main devices: a PC, an LCD TV, an E Box, a radio and a tablet.
In addition to the keyboard and wireless mouse, The PC was equipped with a control system and a remote control. Its feature also included the ability to instantly change modes (for example, from listening to audio to watching video).
By 2005, the company employed only 7.8 thousand people. However, in just a few years, revenues have grown by more than US$6 billion. The greatest success was observed in the European market. Acer's market share has grown steadily.
In the mid-2000s, almost the only possible growth factor for the computer industry was the production of consumer laptops. That's exactly what the company did, and it diligently stayed the course for the next few years.
While Acer's main competitors were chasing online sales and large customers, the company itself was focused on retail consumers, preferring more traditional distribution channels.
By 2007, it had become the third largest supplier of personal computers in the world, and was in second place in the production of laptops.
Acer strived to become almost the largest PC manufacturer in the whole world and, it must be said, took very confident steps in the given direction. However, customer demands were changing quickly, and this also had to be taken into account.
In 2008, a company called E-TEN was acquired, allowing Acer to finally enter the smartphone market. The first known line of such devices was the Tempo series.
In 2009, the X960 appeared on the Russian market. It was the first multifunctional smartphone from the Acer Tempo series under Windows control Mobile. It was very easy to operate thanks to the original animated 3D interface, which looked like a desktop. There was also a special application for quick updates.
The neoTouch S200 smartphone was one of the first devices to use the Snapdragon chipset. It was also one of the first smart phones to run OS Windows Mobile version 6.5. Its sales began in 2009.
Every year, customer requests have steadily grown, but Acer has managed to offer interesting and unusual technical capabilities by developing new gadgets.
The Acer Liquid line of smartphones was notable for the fact that it included the world's first mobile device with an Ultra-HD camera. This device was already working under control Android systems. The company tried to keep up with competitors in this too.
The Iconia Smart smartphone with an all-metal body also ran Android OS. Unfortunately, it turned out to have a non-standard screen resolution, and therefore not all applications could work correctly on it. In general, the Liquid line turned out to be particularly successful.
In 2010, Acer signed a memorandum of understanding and long-term partnership with Founder Technology. At the same time, according to research by analysts Gartner and IDC, Acer became the world's first supplier of laptops.
A year later, the company’s specialists began creating a “cloud” software. In addition, the corporation itself became a sponsor of the Olympic Games.
Unfortunately, during this time the Acer company did not please its fans with the release of interesting mobile devices(not counting budget models), and the competition in the Android gadget market was very high.
They practically forgot about the corresponding unit. The situation changed when the CloudMobile S500 smartphone was announced. This happened in 2013, just after a major reorganization, when the CEO and chairman of the board resigned due to the company's poor financial performance.
And this despite the fact that at that time Acer was fourth in the production of personal computers worldwide.
What makes the CloudMobile S500 so special? In addition to excellent characteristics, this device turned out to be very affordable. This time the manufacturer focused on compactness, as well as appearance. The smartphone turned out to have an excellent IPS screen and an affordable price.
It was equipped with a productive Qualcomm processor latest generation, as well as the best sound among Android devices at that time.
The design was especially remarkable: original and minimalistic; metal plates on the body and rounded ends. The entire front surface was protected by solid glass, and the back surface did not leave fingerprints.
What are modern Acer PCs and laptops? Of course, it is very difficult to classify them as premium equipment.
However, this, perhaps, is the beauty of the company’s approach: the average consumer does not need to pay extra at all for the logo of a famous brand, and at the same time he receives decent quality, and the company itself receives deservedly high sales.
According to this criterion, Acer is noticeably ahead of many of its other competitors. Their success cannot be compared with the success of Apple, and all this with great capabilities and an affordable price. By the way, Stan Shea once said that Apple does not know how to sell inexpensive equipment, and therefore is unlikely to be able to cope with the competition.
And today Acer's ambitions are obvious, and they have every chance of becoming No. 1. The company is headquartered in Taiwan, but has offices and factories in many countries around the world and employs thousands of people.
For the last ten years, Acer Group has been in the top 5 largest producers PC. In addition to computers, laptops and smartphones, the company develops and produces server equipment, digital devices, home media systems, displays, projectors, netbooks and tablet computers.
In terms of sales volume, the corporation, together with its divisions, maintain a leading position in the Asian and Latin American markets, and is also one of the leading computer manufacturers in the American and European markets.
However, in their homeland, Acer remains nothing less than the creator of the first national PC. There are many such companies in Taiwan, but none of them have been able to have a similar impact on the computer market.
The Russian market is also quite important for Acer. It's no secret that companies like Dell don't favor domestic buyers too much, but Acer does things completely differently. Buyers have access to new products, and a range of products is available even in small stores. The company has also been active in online sales in recent years.
ACER ACER
ACER (full Acer Group) is a Taiwanese corporation, the world's leading manufacturer of computer equipment; founded in 1976 under the name Multitech International. In the early 1980s. began production of inexpensive IBM (cm. I-B-EM)-compatible personal computers with which we managed to enter the international market. In 1985 it opened representative offices in Japan and Germany. In 1987, Acer Laboratories Incorporated was created (a division for the development and production of chipsets). In 1988, the entire company became known as Acer.
In 1988, Acer acquired the American company Counterpoint Computers (San Jose, California), a developer and manufacturer of minicomputers, and in 1989, the Dutch company Kangaroo Computer, which became the basis for the production facilities of the AcerEurope division. The high level of the company's work has been recognized by the world's leading computer companies. In 1989, Acer and Texas Instruments (a leading American semiconductor manufacturing company) created a joint venture to produce memory chips. In 1990, Acer acquired Altos Computer Systems, one of the leaders in the production of multi-user systems.
In 1991, ChipUpTM technology was developed at Acer research laboratories, the license for the use of which was purchased by Intel in 1994 (cm. INTEL). In 1992, Acer's head office was moved to Singapore. In 1997, Acer acquired a division of Texas Instruments, specializing in the development and marketing of portable computers. In 2000, the company began a reorganization - a division for the development and production of products under OEM contracts was separated into a separate independent company called Wistron, and in 2001, an independent corporation BenQ was formed on the basis of Acer Communication & Multimedia. Acer group factories produce wide range products - desktop and laptop computers, server equipment, storage devices, monitors and peripherals, digital devices, LCD TVs and e-business solutions for use in businesses, government, education and the home.
An organizational structure that is as close as possible to sales markets allows the company to supply finished products By low prices. In 1996, an assembly plant aimed at the Russian market was opened in Finland. Acer has branches in dozens of countries and employs thousands of employees. The company's total revenue in 2004 exceeded $7 billion.
Encyclopedic Dictionary. 2009 .
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what do you think about ACER as a laptop manufacturer; and what country is this company from and got the best answer
Answer from Lom[guru]
Headquarters:
Taipei, Republic of China
Head of the Russian representative office:
Gleb Mishin
Representation Acer in Russia:
Russia, 127299, Moscow, st. Bolshaya Akademicheskaya, 5A
HI-TEC House Business Center, office 309
President of the company:
Gianfranco Lanci (before 2005 - Stan Shea.)
Subsidiaries:
Acer Australia
Acer India (headquartered in Bangalore, India)
Acer America Corporation (headquartered in San Jose, California)
Gateway, Inc. (Sioux City, South Dakota, USA)
Packard Bell
eMachines (Irvine, California, USA)
E-TEN
Reply from 2 answers[guru]
Hello! Here is a selection of topics with answers to your question: what do you think about ACER as a laptop manufacturer; and what country is this company from?
Reply from Unnamed[guru]
headquarters there. Taiwan. Taipei.
Poorly collected.
Reply from Anton Vasilenko[guru]
The product is very good! ! And the headquarters, as you guessed, are located all over the world! at least in Russia main office be in Moscow!
Reply from Tux tux[master]
If possible, then take something even a little more expensive but of better quality. Acer is not gud.
Reply from Yuri Ivanov[guru]
Founded in 1976, Acer Group is one of Taiwan's largest research, development and manufacturing companies. information technology and services.
Acer CIS Inc., operating in Russia and some CIS countries, was founded in Moscow in 1994.
In 2000, the company moved away from the direct production of equipment and concentrated its efforts on international marketing of the entire range of products and solutions, which include personal computers, laptops, servers, monitors, projectors, peripheral equipment and electronic solutions for business, government, education and home.
In October 2007, the final merger with Gateway took place.
Model range Acer laptops include the following lines:
Ferrari
Aspire
TravelMate
Extensa
Netbooks are represented by the line:
Founded in 1976, Acer is one of the world's top five computer equipment suppliers. In 2000, the company expanded its production activities, focusing on the development latest technologies and promotion under our own brand of easy-to-use, reliable computer equipment.
Acer produces desktop and laptop computers, servers, storage devices, monitors and peripherals, digital devices, LCD TVs and e-business solutions for use in businesses, government, education and the home. The company has 5,400 employees worldwide. The company's total revenue in 2004 exceeded US$7 billion.
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