We bring to your attention a special issue of our information program“Apple News”, in which we will summarize the results of Apple’s last March presentation, at which several noteworthy new products were presented.
1. The first of the devices in line were smartwatches, which were discussed after a fairly voluminous report on Apple’s contribution to protection environment and healthcare. For smart watch the company introduced new nylon straps, which Tim Cook called the “spring series.” Thanks to them, Apple Watch has become cheaper - now its price starts at $299.
There are several new straps to choose from in new colors - turquoise, pink and orange. There is also a version in black.
After smartwatches, Tim Cook touched on the topic of the Apple TV set-top box, which, along with the tvOS update, received several new features: in particular, the ability to dictate text using Siri and create folders on the home screen, a new App Switcher interface, iCloud Photo Library and much more. The new tvOS 9.2 is now available for download.
2. And then a new one appeared on stage and presented to the public. As expected, he inherited his appearance from the top five, but the filling came from the iPhone 6s.
The heart of the iPhone SE is the A9 processor, the 64-bit architecture of which, according to Apple, guarantees amazing speed and response. Thus, the new product is already 2 times more powerful than the iPhone 5s, and the performance of the iPhone SE is 3 times higher than its predecessor.
The new camera has 12 megapixels and is equipped with a TrueTone flash. There is also support for 4K video recording. In addition, 4G LTE and Wi-Fi have become faster, support for Apple Pay has been added, and “Hey Siri” now always works.
As for prices, the version with 16 GB of memory will cost $299, or 38 thousand rubles, in the official Apple online store, and the model with 64 GB will cost $499, or 48 thousand in Russian national currency.
You can pre-order the iPhone SE starting March 24. And from March 31, it will be possible to purchase a new product in the “first wave countries.” The launch is scheduled for the end of May in 110 countries around the world.
3. Along with the announcement of the 4-inch iPhone, Apple finally released after seven beta versions. The update is available for download to all users and among the main innovations it has the ability to set a password for notes, night mode Night Shift, quick access to work with 3D Touch and improved integration with the CarPlay system.
4. And finally, Apple showed the world a new one. It features a very bright display with improved anti-glare protection and a resolution of 2048 by 1536 pixels. At the same time, the display itself operates in the same color space as used in the digital cinema industry. With an expanded color range, color saturation is increased iPad Pro up to 25% higher than previous ones iPad models. Therefore, the colors on it look more vibrant, bright and natural.
The new iPad Pro also uses four-channel light sensors that automatically adjust display colors to ambient light. Thanks to this, according to Apple, reading becomes a more comfortable experience, comparable to reading a regular book.
The 9.7-inch iPad Pro has a built-in Apple SIM, four speakers, a 12-megapixel main iSight camera and a 5-megapixel front FaceTime camera, A9X processor, M9X coprocessor and works up to 10 hours without recharging.
Prices for new iPad start at $599 for the junior model with 32 GB of internal memory. In Russia, the cost of this version will be 53,000 rubles. As for the model with 256 GB and an LTE module on board, it will cost $1,029, or 88 thousand rubles. Pre-orders for the new tablet will start on March 24, and the iPad Pro with a 9.7-inch screen will go on sale on March 31.
0 March 21, 2016, 21:22At the company's headquarters in Cupertino, California, the presentation of the new Apple iPhone SE (or Special Edition - “special edition”), as well as a smaller version of the iPad Pro tablet and updated straps for the Apple Watch.
the site followed the presentation, which was traditionally carried out by Tim Cook and his colleagues, in order to quickly inform you of all the main facts about the presented gadgets.
New iPhone SE: petite and democratic
In appearance and parameters, the new iPhone is very similar to the 5S model that customers love (the diagonal of both smartphones is 4 inches, so, as we see, Apple is again offering more compact models). At the same time, the new gadget has a “filling” similar to that of the 6S. It has a 12-megapixel camera, an advanced image processor, fast focus, and Live Photos (three-second looping photos that are captured by holding). Thanks to Retina Flash technology, just like the 6S, you can take selfies even in the dark.
iPhone SE is available in four colors - silver, gray, gold and rose gold.
Shrunk iPad Pro
The iPad Pro tablet has a smaller and lighter version: diagonal - 9.7 inches, and weight - 450 grams. The new product has a brighter screen, which reflects less light for user convenience. The iPad Pro's camera is the same as the iPhone SE's. The tablet is available in four colors - grey, dark grey, gold and - for the first time - pink.
iOS 9.3 update: new features
operating room Apple system will update tonight. Among the important changes: the ability to protect your notes with a password or Touch ID, as well as install new applications in the “Health” section, a special “night” mode that makes the display less bright, and some other functions.
Apple Watch: updated design and price reduction
For Apple Watch fans, the company has introduced updated straps - made in different colors and from new materials - for those who like to change straps according to their mood. The smartwatches themselves have fallen in price and now cost $299 in the US.
Price and start date
Prices for the iPhone SE will start at $399 - this is how much you will need to pay for a gadget with 16 gigabytes of memory. An iPhone with 64 gigabytes of memory is priced at $499. Thus, this is the cheapest device in the iPhone line. Americans will be able to pre-order starting March 24, with sales beginning March 31. The SE model should be available in 110 countries by the end of May. Prices for the updated iPad Pro start at $600 (for 32 gigabytes of memory).
Regarding when iPhone SE smartphones will appear in our country, the Russian press reports the following: sales will start in early April, prices will start from 37.99 thousand rubles.
A separate part of the presentation was devoted to a discussion of environmental problems. According to Apple representatives, the company is launching Apple program Renew, according to which every old gadget can be recycled.
In addition, as the speakers said, the corporation is paying more and more attention to protecting health. Among the new products is a special application for people suffering from Parkinson's disease, as well as an application that helps identify autism in children at an early stage.
Another news from the company: in 2017, Apple's headquarters will move to a new building with a futuristic design that resembles a flying saucer. Perhaps the next presentation will take place there, Tim Cook announced.
Photo Gettyimages.ru
Published 03/21/16 10:25March 21, 2016 at 20:00 Moscow time at the American headquarters Apple There will be a presentation of the new version of iPhone SE. Only 300 people were invited to the hall directly to the event, while the rest of the fans of gadgets from the corporation will have to follow what is happening on the Internet. In particular, the online broadcast of the iPhone SE presentation on March 21, 2016 will be available on YouTube.
According to experts, Russia is one of the countries where Apple’s gadget is classified as a premium segment intkbbach due to the high cost, although this does not in the least hinder the growth of demand for the company’s new products.
As RT notes, Apple's new iPhone SE contains the characteristics of previous ones iPhone smartphones 5S (4-inch screen) and iPhone 6.
In turn, The Wall Street Journal notes the new smartphone’s faster processor, improved camera, and the ability to use the Apple Pay mobile payment service.
iPhonet SE: price in Russia
According to journalists, the iPhone SE will be cheaper than previous models. Let us remind you that the cost of the iPhone 5 starts at $450, and the iPhone 6 starts at $650.
As part of the Apple presentation on March 21, 2016, a new iPad Air, whose price will start at $599, which is $100 more expensive than the base model. At the same time, the updated iPad Air will have twice as much memory - 32 GB.
The iPad Pro is expected to support a stylus Apple Pencil and portable keyboard Smart Keyboard, which experts expect will also be shown for the first time at today’s presentation. The screen of the device is 9.7 inches, and the camera is equipped with the ability to record video in 4K resolution.
As part of the Apple presentation on March 21, 2016, new design options may be presented wristwatch Apple Watch with computer functions and new programs and services from the American gadget manufacturer.
Apple presentation will be held from the company's headquarters in the USA: only 300 people will be able to attend; for all other caring fans of the brand, an online version of the Apple presentation will be held. On March 21, 2016 at 20:00 Moscow time, the Apple presentation will take place live broadcast of which in Russian will be available on the website. Traditionally, before the start of the presentation, the exact list of gadgets that the Cupertino corporation will present is kept secret, but digital observers expect to see today iPhone 5SE, and also new version iPad Pro, supporting the proprietary Apple Pencil stylus, and a proprietary watch Apple Watch with "cosmetic" changes.
Apple presentation - live broadcast in Russian:
Apple 2016 presentation: main rumors
First of all, fans of Apple products expect to see the rumored huge amount rumors Firstly, the new iPhone on March 21, as experts expect, will show a price that is an order of magnitude lower than the sixth series of smartphones. LifeNews, citing Cnet, claims that iPhone price SE in Russia will not exceed $350.
However, despite the relatively low cost, the iPhone 5SE promises to demonstrate very powerful technical specifications. It was reported that it will be equipped with an Apple A9 processor. The device will have a 4-inch screen and, probably, an implemented Apple Pay payment system. The Wall Street Journal claims that in addition to best features iPhone 5S and iPhone 6 will receive an improved camera.
Many rumors were published in the media regarding the iPad Pro tablet. Digital experts believe that Apple’s presentation on March 21, 2016 will largely be devoted to the new model of this tablet - users will allegedly be presented with a device with twice the memory capacity (up to 32 GB). For such a decision, fans of Apple products will have to fork out money, because the cost of the gadget, according to expectations, will soar by another $100 (to a minimum of $599).
This tablet and other “chips” are awaiting. For example, earlier media reported that it will also support the Apple Pencil stylus, as well as the portable Smart Keyboard, which should also be presented for the first time as part of today's presentation.
Speaking of Apple Watch, gadget market observers are not expecting a new model to be released. In their opinion, as part of the Apple presentation on March 21, a version of the smartwatch “refreshed” with a new design will only be presented.
Also today, a demonstration of new Apple applications is expected, and one of the main highlights of the presentation may be iOS 9.3, which some have already tested as a beta version since January of this year.
Here I’ll focus on two products, the iPhone SE and the new iPad Pro with a 9.7-inch screen: the price of the iPhone SE in Russia is from 37,990 rubles for the 16 GB version, but the iPad Pro has four speakers...
iPhone SE is the most affordable iPhone
So far, the point is, in Russia they even announced the official price, it’s 37,990 rubles for the iPhone SE 16 GB. There will be two versions, 16 and 64 GB, four colors, in addition to dark gray, silver and gold, added " rose gold", so beloved by girls.
The reaction of the audience in Russia is sharply negative, from “who needs this” to “how can you sell an old building for so many years.”
But I also have a question for Apple - how is this possible, Apple? Yes, the iPhone 5S is so good that even after three years there are buyers, this is also shown by the successes of the “Like New” program, but for the SE it was possible to borrow the design from the “Sixes”, make something so streamlined, thin, similar from afar to iPhone 6. But no, if you save and optimize, then optimize to the end. Huge frames around a tiny four-inch display, plastic inserts on the back and a slightly differently designed peephole of the 12-megapixel camera, in general, the good old “five” with updated filling.
However, now it’s not “five” but SE. The reasons that made it possible to roll out such a smartphone to the public were announced at the presentation. New large markets where an inexpensive “classic” device is needed, the love of some consumers for small smartphones - and, of course, the financial inexorable question. For many, the iPhone 6S is expensive, and here on help will come SE. The logic is ironclad, and despite all the “buts” and “ifs,” it is useless to argue with Apple managers. All sorts of companies with Android at the ready are pushing from below, from above we need to figure out how to respond to Samsung, in the middle so far everything is fine, iPhone 6S/6S Plus are selling (flying away), and this allows the company to relocate to a large campus that looks like a flying saucer. Who knows, maybe Tim Cook will collect all the minions and fly into space next year. Let's see.
That is, the answer to smartphones with Android pushing from below is this, iPhone SE.
In the meantime, iPhone SE. Of course, this is not the smartphone for you, the advanced iPhone 6S user. Of course, this smartphone is not for you, the owner of a new one Samsung Galaxy S7 Edge. Of course, this smartphone is not for you, Blackberry Priv owner. They ask me, well, who, who will buy it? I’ll take two - because my parents have a “five” and a 5S, configured as expected, with family access enabled, with all programs. My parents know how to use them, and when they start talking to me about Android, I immediately remember my dad - he really needs to relearn, spend time on this, when everything works great anyway. And this was the first device (iPhone 5) where a parent could send a photo from iMessage himself, without help. However, I may not change their smartphones, limit myself to replacing the batteries - it is clear that devices with large screens are not needed even four inches - optimal format for older people. Or I can change it by selling the old “fives” on “Avito” or somewhere else. Actually, why not? Apple technology is always at a premium, and for a couple of smartphones I’ll earn just enough to buy one SE; the second one won’t put a dent in your wallet either. Let me remind you, this is 37,990 rubles.
Of course, some people will object to me here: yes, there are many Android smartphones with best characteristics for the same money - that's it, it's not about the characteristics. We're talking about the device iOS-based with a four-inch screen. That's it. The debate can be stopped here, iOS cannot be installed in Meiza, but many people cannot live without iOS.
Inside, the iPhone SE has an A9 processor with an M9 motion coprocessor, everything is like in the iPhone 6S, accordingly, the device has become much faster. This important point, because 5S, as for me, barely moves, this is especially noticeable in Yandex.Maps and other similar programs. They talk about a battery with “even longer life,” the camera supports 4K shooting (3840x2160 pixels), Touch ID supports Apple Pay. Here's what company officials say about the iPhone SE:
“iPhone SE was an amazing new idea: we took an iconic, beloved design and completely updated the hardware. The result is the world's most beautiful and powerful 4-inch phone,” said Philip Schiller, Apple's senior vice president of Worldwide Marketing. - iPhone SE features a stunning 4-inch Retina display, advanced 64-bit A9 processor with M9 motion coprocessor, even longer battery life, 12MP iSight camera with True Tone flash, Live Photos, 4K video support, faster technologies LTE and Wi-Fi and touch sensor ID with Apple support Pay. If you're looking for a small phone, you'll love the iPhone SE."
Literally everything has been strengthened, increased, improved: Wi-Fi and LTE speeds, for front camera A flash with Retina Flash technology has been added, the screen turns on for a moment, and normal selfies are obtained, without “knocked out” colors.
Among the interesting features, I note the Night Shift mode: “Night Shift uses the clock and geolocation of the iPhone SE to automatically change the display colors to warmer ones after dark, making it easier for users to fall asleep after working with the device.”
Officially about availability:
"iPhone SE will be available in metal case Available in space grey, silver, gold and rose gold. Models with 16 GB and 64 GB memory start at RUB 37,990. will be sold at Apple retail stores, Apple.com/ru, Apple Authorized Resellers, and select carriers.
- Customers in Australia, UK, Germany, Hong Kong, Canada, China, New Zealand, Puerto Rico, US, France, Japan and the US Virgin Islands will be able to order iPhone SE from Thursday, March 24, with delivery beginning on Thursday, March 31 Martha.
- In early April, iPhone SE will go on sale in the following countries: Austria, Albania, Andorra, Bahrain, Belgium, Bulgaria, Bosnia and Herzegovina, Hungary, Guernsey, Greece, Denmark, Jersey, India, Ireland, Iceland, Spain, Italy, Kosovo, Kuwait, Latvia, Lithuania, Liechtenstein, Luxembourg, Macedonia, Maldives, Malta, Monaco, Netherlands, Norway, UAE, Isle of Man, Poland, Portugal, Russia, Romania, Saudi Arabia, Slovakia, Slovenia, Taiwan, Turkey, Finland, Croatia, Czech Republic, Switzerland, Sweden and Estonia.”
Actually, the main thing here for Russian residents is the price, it’s 37,990 rubles. Two questions arise: what will happen to the price of the iPhone 5S (and will it be swept off the shelves) and how much will they announce for the iPhone SE 64 GB, because new camera requires more space to store pictures, the 16 GB model will need to be cleaned constantly if you shoot a lot.
I believe that after the presentation, those who need a modern “dialer” based on iOS were happy: the design is proven, the company will not look at the “old” smartphone with contempt - this means that the person does not need screens and other nonsense. On the one hand, an iPhone for China, on the other hand, a smartphone for millions of older people who prefer Apple technology.
Therefore, the iPhone SE is a good product, and mark my words, the company will release an impressive sales report a week after the start of sales.
There is one more nuance here. What Apple has been doing lately is very offensive to fans expecting a breakthrough - there were no miracles at the presentation, the products were known before the presentation. But what hurts the fans is good for the company. The impulsiveness and insight of one person has been replaced (apparently) by a pack of smart analysts, focus groups and some other secret tools that allow you to increase the stock price and other boring numbers. “Well, what about INTERESTING INCREDIBLE things? What about the spirit of Apple?” – this is a question a fan of the company might ask. And you don’t know what to answer. It’s almost ten years since the iPhone was invented, and they’re everywhere, many years have passed since the invention of the iPad, people walk around with Apple Watches, a girl draws on an iPad Pro in a cafe, people go to offices with MacBooks at the ready. What about interesting, incredible things? Maybe they are already with us? In any smartphone, tablet or laptop, it doesn’t matter if it’s Apple or not? Maybe our desire to be surprised during an Apple presentation is some kind of ancient instinct, nothing more? Maybe soon such presentations will disappear into oblivion altogether - why confuse people when you can simply update the store and send everyone a personal invitation to a virtual presentation?
Instead of emotions, a mathematical calculation, the iPhone SE is clear evidence of this.
Professional tablets for professionals
There were a lot of sparkling, forced jokes at the presentation - however, it’s time to forget about Jobs’ style and come up with something of your own - one of them touched on Windows computers. Or rather, this is not exactly a joke, but in our realities it is perceived as such. Phil Schiller stated that many Windows users, installed on computers and tablets, are switching to iPad Pro (!). Well, then he added some statistics, saying that there are about six hundred million PCs in the world over five years old, “and this is very sad,” laughter in the audience.
Here I want to stand up and ask, interrupting the laughter: “So what?” And when Phil pays attention to you, when everyone in the room is looking at you, tell them the story of one of a million families, where there is one PC for the whole family of several people, where the dad uses it to drive “tanks” in the evenings, the eldest son does his homework , mom is looking for cheaper clothes and communicates with her friends in “Odnoklassniki”, puts “class”, and there is nothing to laugh at these people, because it’s just shameful and stupid. Maybe I, of course, misunderstood something, but the meaning was this - and now the iPad Pro will replace it old computer. Does Phil Schiller know that in Russia an iPad Pro costs from 72,000 rubles and for the family described above this is an unaffordable expense, moreover, not a single head of such a family, being in his right mind, would buy a tablet to replace a PC - because for that money you can assemble a real computer, and not an incomprehensible device soaked in marketing, like a brand with glue. “The ultimate PC replacement,” says Phil from the stage. “No,” is how millions of families in Russia, America, China, Japan and many, many other countries will answer Phil.
Now about marketing. Here they are talking about Pro Audio in iPad tablet Pro. You think like this: yeah, it can probably play FLAC, they added an amplifier or something else. Overall, Pro! It turns out there are four speakers. No matter how you look at it, it's still loud. Yes, I agree, I really love the sound of the big Pro, it’s ideal for watching movies, but, friends, what does Pro have to do with it? Why not just call this iPad iPad, go back to the beginning, get rid of the incomprehensible Air, mini and others, remember the basics, when there was one iPad and for millions it was the best, the only one? Logically, then leave the iPad Pro and iPad in the line. And now the devil is breaking his leg, iPad Air 2, mini 4, mini 2, and all this is happening to us, friends. Here is a comparison of all current models, choose according to your taste.
Okay, the big iPad Pro really helped me in Barcelona. I took a laptop and a Pro with a keyboard and tried to do everything on the tablet. And he did almost everything. I typed texts, sent photos, uploaded videos. But somehow I couldn’t shake the feeling that my hands were tied behind my back and that a little personal violence was happening, as if I was using a kitchen knife or even a straight razor instead of a chisel. The process seems to be similar. But the efficiency is not the same. You take your tablet to a cafe to answer letters and do something easy - great, wonderful, cool, you soar in the skies with joy and convenience. Writing eight pages is already uneasy. Am I professional enough for an iPad Pro if all I see is a big cool tablet for anyone watching TV shows in their crib? Am I professional enough to read a long article saved in Safari while listening to saved podcasts on a plane? Am I professional enough for the small iPad Pro?
Here, in addition to the screen, the same as in big brother, there are a number of innovations. That is, you can use Pencil, and this is cool, you get used to the “pencil”, you write notes, but where to insert it so as not to lose it is an eternal question. The keyboard case is a good thing; for the little Pro it will come in different colors.
Well, here's the tablet itself. The screen diagonal is 9.7 inches, weighs 437 grams, the same size as the Air, like the Air, there are versions only with Wi-Fi and Wi-Fi + LTE, memory – 32/128/256 GB, prices:
- Wi-Fi – 52,990/64,990/76,990 rubles for models with 32/128/256 GB of memory
- Wi-Fi+LTE – 63,990/75,990/87,990 rubles for models with 32/128/256 GB of memory
If suddenly you are now thinking about the idea of going somewhere to Munich, buying a dozen iPads, bringing them to Russia before the start of sales with us and earning money, then you better leave this idea.
Four colors: silver, dark grey, gold and pink. A professional tablet may well be pink, why not?
Permission Retina display– 2048x1536 pixels, pixel density – 264 ppi, there is an anti-reflective coating, and it is noticeable in some press photos, it seems that the screen is matte. True Tone: That's why the new 9.7-inch iPad Pro comes with a True Tone display. It uses four-channel light sensors that automatically adjust the display colors to the ambient light. This makes reading a more comfortable experience, comparable to reading a regular book.” That is, your eyes won’t hurt at night, which is nice - I’ll check it on myself. In the demo “gif” on the website it looks like this: the color temperature of the background on the page changes, from cold to warmer. Inside the tablet there is an A9X processor with an M9 motion coprocessor, in general, like an older brother. Ten hours on a single charge while watching videos is the industry gold standard, but I would like some new numbers. They could well say that the iPad works in reading mode for several months - you will forget it under the bed on the first of the month and remember where you left it on the thirtieth, when several more episodes of Better Call Saul are released.
This is exactly what sometimes happens with tablets, alas and ah. We solve fast work tasks from smartphones, we solve slow work tasks from laptops, and tablets again get lost in bedside tables. Where is your tablet? Can you tell?
The tablet has a camera with a resolution of 12 MP, and a True Tone flash is available for the front camera, like in the iPhone. We are waiting for commercials where bloggers shoot a film on an iPad Pro with a kit: microphone, light, tripod, camera, motor, and the marketing fantasy goes on. Although there really are such characters at exhibitions.
Don't think I'm being sarcastic, because the iPad Pro is true great tablet, it’s just that the leap that such devices have made in recent years has shown only one thing: tablets will not replace PCs. There is nothing to argue about here, just look around - how many of your friends use a tablet as their main, only tool for work? In general, are there such people?
I'll stop here and listen to you, friends.
P.S. They also showed new straps for Apple Watch.
P.P.S. I really liked the idea of endless recycling of the iPhone - the Liam project, drills are made from different parts of the device, solar panels and other useful things.
