Philip Schiller at the Apple presentation
Today, September 12, Apple introduced new models of iPhone smartphones and other gadgets. the site tells about the presentation, which began at 20:00 Moscow time. Face unlock, new camera features, animated emoji and high prices - all the details in our material .
The presentation of new iPhones is a whole event not only in the IT world, but also in mass culture, because Apple devices have long been turned into objects of worship: some dream of them and are ready to stand in queues for many hours in order to be among the first to buy the desired novelty, others are contemptuous to such a stir and ridicule the fans of Steve Jobs. There are, of course, those who are neutral, but these, let's be honest, are a minority. Unsurprisingly, Apple's annual presentation of the latest iPhone models is becoming one of the most anticipated events.
This year's presentation (which, by the way, is timed to coincide with the 10th anniversary of the release of the first iPhone) was the recently opened Apple Park campus in Cupertino, California, which brought together representatives of the world's leading media. Those who were not lucky enough to get into the hall bearing the name of the founder of the company Steve Jobs could watch the online broadcast of the presentation on several platforms at once. However, some even before the start of the event managed to satisfy their interest, because, no matter how hard the company tried to prevent a leak, some of the data on what the new smartphones will be like, still got into the network.
iPhone 8 Plus
The sizes of the screens have not changed - 4.7 and 5.5.
The new iPhone 8 is glass. The iPhone 4s was the same.
The A11 processor is the most powerful iPhone ever. It has six computational cores.
New models are not afraid of water.
A separate conversation about the camera: Apple claims that the iPhone 8 has the best video camera among all smartphones in the world. Vertical dual camera, resolution 12 megapixels, aperture 1.8 for the main and 2.8 for the front, optical stabilization.
The camera in the iPhone 8 Plus will be able to darken the background in portrait mode.
The new iPhones will feature wireless charging. And the charging will be fast.
There are stereo speakers.
The new iPhone 8 and 8 Plus will support augmented reality (AR).
AR in iPhone 8
$ 700 for the iPhone 8, $ 900 for the iPhone 8 Plus.
— This is iPhone Ten, not iPhone X, meaning X is pronounced "ten."
Screen resolution- 2436х1125.
Diagonal- 5.8 inches.
Dual vertical camera.
Two colors- black and silver.
The camera is equipped with a special portrait mode that will allow you to take beautiful selfies.
- The "Home" button no longer exists: now the transition to the desktop is carried out with the "swipe up" gesture. To go to the list of applications, you need to make the same swipe - but do not release your finger, but hold it on the screen.
- Welcome to Face ID: unlocking is now done ... by your face! The smartphone will create a mathematical model of the face and recognize its owner. It is almost impossible to deceive the device: the iPhone recognizes you in the dark, and if you change your hairstyle or put on a hat. But if you try to slip a photograph on the gadget instead of your face, nothing will work, access will be denied. If you look past the camera, unlocking will not work either. But what about the twins? But the twins will have to come up with passwords :) Apple Pay will also be paid via FaceID.
It sounds cool, but on stage, Craig Federighi, talking about the miraculous capabilities of the new device, FaceID did not work right on the stage ... Failure.
IPhone X recognizes beard
- It will be possible to block the iPhone with a swipe. Siri is invoked by the Power key. Charging is also wireless.
- A joy for creatives: with the True Depth camera, you can create your own animated emoji that will mimic the facial expressions of the owner. This was shown on the example of the most famous of the clan emoji - a funny poop, which can now be made sad. It turns out that many were waiting for this.
- Prices: from $ 999 for 64 gigabytes, $ 1150 for 256 gigabytes.
- The battery in the iPhone X will hold a charge for two hours longer than in the iPhone 7.
The first product that Apple presented at the event was the Apple Watch - the most popular watch in the world, ahead of even Rolex.
At the presentation, they talked about the new model of Apple Watch Series 3 and the new watchOS 4 software, which will become available to owners all hours Apple is already on September 19th.
Tim Cook introduces Apple Watch
First, the public was shown a video about a new watch model, more precisely, about how they help to maintain healthy image life. In the video, by the way, phrases in Russian sounded: "Hello, Apple", "A cyborg from Russia is writing to you" and Every day I become the best version of myself. "
What has changed in the new watch model? Much! Now they can be used separately from the smartphone. Taking calls, reading messages and listening to music via streaming is easier than ever! The number remains the same. Also, the watch is now able to track new types of activity: for example, if you are not exercising, and your heart rate suddenly increases, then the watch will definitely warn you about this - it will display the heart rate value directly on the home screen. Plus, the watch will learn to track the change in altitude.
All this will be available with the release software... It will be possible to pre-order from September 15th.
Introductory speech by Tim Cook
The event was opened by Apple CEO Tim Cook, who succeeded Steve Jobs. First, he said that he loved the voice of Steve Jobs (he sounded before the start), and then talked about what his deceased friend was and about Jobs's views on life.
Then the news from the life of the company began: about the Apple campus, the Today at Apple program, where everyone is taught photography, programming and other mobile arts. Plus, of course, it was not without charity: Tim Cook invited the audience to donate money to the victims of Hurricane Irma through iTunes and the App Store.
After that, Angela Arendts, Apple's senior vice president of retail and Internet commerce, appeared on the scene and spoke about the state of sales in the company. Nothing new: Apple is doing great with it.
When will it be possible to buy in Russia
Versions of the premium iPhone for 256 and 512 gigabytes - 98 thousand 990 rubles and 109 990 rubles, respectively. Pre-order, according to representatives of Apple in Russia, can be issued immediately after the presentation, but sales will not start soon.
In other countries, people are already queuing up at Apple Stores.
Photo Gettyimages.ru
Finally, it officially confirmed the date of the presentation of the new iPhone 8. The gala event will take place on Thursday, September 12, and for the first time will be held at the new Apple Park campus, namely in the conference center, which can accommodate a thousand people, called "theater."
Invitations to the presentation have already been sent to representatives of specialized publications, who have shared the postcards in their social networks... They are minimalistic and share a minimum of information.
Apple Official Invitation
The invitation contains the well-known “apple” logo, as well as the phrase: “Meet me at our house. We invite you to the first event at the Steve Jobs Theater in Cupertino. September 12, 2017 at 10 am ".
Apple fans immediately began to look for a secret meaning in the postcard, as well as hints of what awaits them at the presentation.
Cook Presidency, Credit Card and Spoilers
The tricolor Apple logo depicted on the postcard provides the most room for speculation. It includes white, blue and red colors. Portal Mashable joked that the selected tricolor reflects the company's desire to produce its devices "at home" in the United States of America.
Earlier it became known that Apple is preparing to present three iPhone models at once - a new "anniversary" iPhone 8 and two improved iPhone 7, first presented last year. Confirmation of this rumor in the invitation was seen by journalist Joanna Stern, who saw the outlines of three smartphones in colorful silhouettes inside the "apple".
Indeed, the white spot on the right is somewhat reminiscent of an iPhone, as well as any other rectangular object with rounded edges. Last week it became known that the iPhone 8 will cost users $ 1,000, so @BagnoliMD decided that the logo calls for preparing money for the purchase in advance.
There are those who did not dwell on just one version and considered as many as six important messages in the invitation. @tylerschnabel believes the logo hints at the shape of the iPhone 8, the new white color of the gadget, and confirmation of the rumor that the new device will have wireless charging.
Other Twitter users decided to find confirmation of the old rumors. One of them turned to color theory and from the first letters of the names (Orange, Light Blue, Ecru and Dark Blue) came up with the word OLED, which may indicate that the iPhone 8 will receive an OLED display.
Not without completely insane theories. Continuing the theme of the colors of the American flag, some users decided that the head of Apple is going to run for president of the United States in 2020. It would be curious to see him confront the Facebook CEO, who is also rumored to someday claim the top job.
User @iamrohit_a decided that iPhones and others Apple devices nothing to do with it, and the invitation from the Cupertinians contains spoilers for the next season of the series "Game of Thrones", including the grandiose battle of two dragons.
What to expect from the event
After the 2016 presentation in a 7,000-seat auditorium, this year's Apple event looks more modest, but clearly emphasizes the exclusivity of the moment. At the moment, one can only guess what exactly Tim Cook's company will present, but most experts agree that in addition to three new iPhones, a new model of "smart" watches Apple Watch will also be presented.
There is a possibility that the event will also announce the launch date for the HomePod speaker with built-in voice assistant Siri and launch a new operating system iOS 11. The announcement of the Apple TV set-top box is also possible.
Of course, most of all fans of Apple products are waiting for the new iPhone. The legendary smartphone turns 10 this year, so you should expect something truly revolutionary. According to rumors, the iPhone 8 will have a face scanner and "recognize" its owner, charge wirelessly, and also come with an augmented reality headset.
Since its official release in September, 59% of owners of compatible devices have switched to iOS 11. Despite the fact that over the past month the number of users of the new platform has increased by 7% - from 52% to 59%, the overall speed of transition to the new product remains quite low.
Think it's impossible to print sneakers !? And Adidas proved the opposite with the world's first mass-produced sports shoes that were 3D printed. Note that these are not the first such experiments on the part of representatives of a well-known brand, however Futurecraft 4D is undoubtedly considered a very ambitious project. The German textile workers were helped by specialists from the American company Carbon, who actually developed the unique Continuous Liquid Interface Production (CLIP) technology. This technology allows for three-dimensional printing using polymeric materials that are hardened by light. Specifically, Futurecraft 4D uses liquid polymer resin and UV light. According to scientists, the result is much more reliable and more elastic than plastic analogs made by injection molding. In addition, the sneakers themselves can be individually customized an infinite number of times for each client.
However, Huawei believes that its designs will be able to bypass Face ID with 10x accuracy. During the recent presentation of the Honor V10 tablet, Huawei showed a couple of slides about the planned facial recognition technology, which should surpass Apple's Face ID on the iPhone X.
On December 2, many users complained that iOS 11.1 stops working if they run third-party applications. Due to an error in the software configuration, when the device clock reached 12:15 on 12/02/2017, the system went to reboot and crashed in every possible way due to any notifications received by third-party applications.
: A new technology of contactless payments will appear in Russia
By the new year in Russia there will be a new technology of contactless payments - Garmin Pay, it will be launched by the manufacturer of sports watches Garmin. Negotiations are underway with banks, a representative of the Navikom company (representing the interests of Garmin in Russia) told Vedomosti. The presentation of the Garmin Pay system and smart watches that support it consisted of ...
The new firmware for Apple mobile gadgets was announced in June 2017 at conferences WWDC. The public release of iOS 11 took place in September after the presentation of the iPhone 8, iPhone 8 Plus and iPhone X.
Apple presentation date. All that is known.
Unfortunately, the iPhone 7 is a very "ancient" device in terms of how it works with the battery, no additional and actually working power saving modes (the one that is, does not help much). On the Galaxy S8, Power Saving Mode significantly extends battery life.
Obviously, the new emojis, according to Apple, are "the most anticipated feature" that all iPhone, iPad and iPod Touch owners really need. Yes, perhaps the new emoji will really not be superfluous, only all the time spent on their creation and implementation could be spent on optimizing the iOS 12 operating system and solving various kinds of problems that users of Apple devices on iOS 11 face every day ...
IOS 11.2 was intended to fix a bug causing smartphones to restart spontaneously. It is noteworthy that usually Apple releases updates for the operating system on Tuesdays, but the iOS 11.2 update was released on Saturday, December 2, to urgently fix the crash with reboot, noted in The Verge. The error manifested itself when applications sent notifications about some events. As a temporary solution to the problem, users used setting the time back and disabling notifications.
The reluctance of iPhone and iPad users to abandon iOS 10 is caused by a large number of errors and malfunctions new firmware... Since its official release in September, Apple has released several updates to address these issues. Chances are, the 33% of users who still choose to stay on iOS 10 haven't made the jump to iOS 11.2 yet. In this major update, Apple has fixed issues that users have encountered since iOS installations 11.
The market for wearable devices in the third quarter of 2017 grew by 7.3% compared to the same period last year, with a total of 26.3 million devices sold, including watches and fitness bracelets. These are the estimates of the IDC agency, whose experts noticed the multidirectional trends in the development of two main categories of wearable devices: the simplest bracelets and fitness gadgets stagnate, if not fall, but smart watch on the contrary, they are showing significant growth. Nevertheless, it is the unpretentious wearable devices that support the entire market due to the low price and the constant influx of new customers in the form of the younger generation. But the development of the market, its growth both in quantity and in money, is provided by smartwatches.
Apple also said Face ID had a false positive rate of one in a million. Later, Bloomberg sources said that Apple was forced to reduce the recognition accuracy in order to provide smartphones to those countries where sales have already started in the right time frame. In the meantime, videos have begun to appear on YouTube denying the impeccability of the new technology. It turned out that Face ID refuses to work when the phone is tilted - it must be held strictly vertically, the function does not distinguish between children, twins, brothers and sisters of different sexes, and in the USA a 10-year-old boy even managed to pass himself off as a mother.
Apple skillfully fueled interest in this model, and the release of the iPhone X, as expected, became a sensation. Industry analysts unanimously noted the high performance of the smartphone, the impressive characteristics of its OLED screen, the innovative function of Face ID, in the ranking of the best gadgets of 2017 according to Time, iPhone X took the second place. At the same time, the lucky owners of the top ten all over the world report numerous problems with the display, speakers and face recognition. Apple changes defective gadgets and releases software bug fixes updates, which doesn't stop users from calling the first one a failure bezel-less smartphone with Apple's Face ID.
However, during the demonstration of its technology, Huawei did not reveal anything about its implementation in any phones.
It is not yet known what role Face ID will play in phones. It's possible that facial recognition technology could eventually replace fingerprint sensors, although many believe phones should have both.
HTC phones have made stereo speakers on smartphones popular with their BoomSound brand. It was one of key functions Htc one 2013 release. So why are speakers so important? When you watch videos or play games while holding your phone horizontally, the sound quality is much better. Ideally, the speakers are above and below the screen. In this case, you will not muffle them when you hold the device horizontally. The iPhone X went even further: the speaker for calls acts as an additional speaker, and the main one is located next to the Lightning connector.
Apple presentation what will be shown. News today 06.12.2017
For the week of November 27 - December 3, 2017, three serious problems in the operation of Apple operating systems have already been identified. The first vulnerability discovered was the ability to gain administrator rights on a computer by any Mac user.
A group of designers, based on various rumors and leaks of information, which are very few so far, have recreated the alleged appearance iPhone 11. They did it extremely well, thanks to which anyone can already admire the design of the future novelty, as well as get acquainted with it key features... The first thing that immediately catches your eye in the new Apple flagship is the frameless AMOLED screen, which has lost the "horn" at the top.
Therefore, when buying gadgets, you should choose the most convenient, high-quality and suitable options. Good smartphone can't be cheap. If you want it to serve you for a long time and faithfully, do not be stingy to spend a decent amount of money on it.
Apple has long focused on emoji emoticons on its iOS and macOS operating systems. It so happened that the more of them in the iPhone, iPad and Mac, the worse all these devices work, but the "apple" corporation is not at all embarrassed by this. She doesn't care that new bugs and vulnerabilities are regularly found in her OS for various devices, and millions of people around the world are constantly experiencing some kind of difficulties. Today, one of the trusted sources talked about what "the most anticipated feature" Apple will add to iOS 12.
Apple also said Face ID had a false positive rate of one in a million. Later, Bloomberg sources said that Apple was forced to reduce the recognition accuracy in order to provide smartphones to those countries where sales have already started in the right time frame.
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Russian Prime Minister Dmitry Medvedev signed a decree amending the Fire Safety Regulations, according to which Russia will be able to charge electric vehicles indoors. This was reported on the website of the Cabinet….
Apple products presentation. Fresh information.
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Significant production facilities have appeared on the territory of Russia, which will allow import substitution of such important raw materials as acrylic acid….
Specification 8MP front camera Galaxy Note 8 wins over 7MP in the iPhone X. As a result, video recording on the iPhone is limited to 1080p, while the Note 8 offers full Quad HD (aka 1440p).
Apple presentation photo. New details.
But note that many Apple partners sell these devices much cheaper, they can be found at 39,990 and 48,990 rubles, which is quite close to the prices of the gray market, which is a couple of thousand rubles lower. Federal retail is competing with the gray market and, therefore, is quite aggressively reducing the cost of the iPhone 7. The subsequent price cut will take place in the spring of 2018, until then prices will be stable.
Sudanese President Omar al-Bashir will arrive in Russia on an official visit on November 22, said the head of the presidential press service, Abdullah Jadullah ...
According to the informant, the main feature of the operating system iOS 12, creating which Apple will devote most of its time at its WWDC 2018 presentation next June, will be reversible emoticons. The whole essence of this innovation will consist the fact that from now on, emoticons will be able to look not only forward, but also backward. This function will be a logical continuation of the expansion of the functionality of branded emoticons in the iPhone, iPad and Mac, which are used by millions of people around the world on a daily basis.
During spring and until the end of summer, a real spinneromania reigned in the world. It would seem that it is an ordinary anti-stress toy, but in 2017 virtually everyone was playing it in their hands: from office workers to preschool children. The idea of creating this spinner is attributed to Catherine Hattinger, who in the early 90s decided to come up with a toy that, according to one version, could distract children from aggressive thoughts, and according to the second, she invented a spinner for her daughter, who suffered from Erb-Goldflam myasthenia gravis. (an autoimmune disease that causes abnormal muscle fatigue syndrome). True, then Hattinger's invention did not have much success and was forgotten until the end of 2016, until an article appeared in Forbes magazine, in which the journalist of the publication Dames Plafk called spinners "a must-have office toy in 2017". Then all social networks and popular resources started talking about them, and on Youtube users began to upload videos of various tricks with this thing.
iOS 11 has become one of the most significant updates to Apple's mobile platform and has received a number of completely new features. Most of them were dictated by the capabilities of the iPhone X - anniversary Apple smartphone with bezel-less OLED display.
Apple has released new statistics that show iOS 11 is installed on nearly two-thirds of compatible devices.
It was with great pleasure that I reread the “Buyer's Guide” a year ago, in which I compared the iPhone 7 and S7 EDGE, every third comment from an iPhone fan about the fact that AMOLED screens are bad, they have terrible colors and how good it is that Apple has never will use such matrices. For some commentators, I even did a little work and saw how their opinion changed after the release of the iPhone X - it became diametrically opposite. What does marketing do to people and their beliefs ...
10. Portrait mode for selfie camera
The device is equipped with a 7-megapixel front camera TrueDepth with f / 2.2 aperture. Functional enhancements to the optics allow you to apply unique effects that simulate studio lighting.
As a result, due to this error, Face ID stopped working on some iPhone X smartphones after installing the OS update to iOS 11.2. Reportedly, after turning on, on the screens of the iPhone X smartphones that were affected by the problem, a notification was displayed warning that Face ID could not be turned on.
Apple presentation video. Recent events.
Apple's biggest event in September is just around the corner, so what will the company be showing? Presentation 2017 September, what's new? We wrote all the rumors for September 12th.
Leaks and rumors have generously informed us that we will see three new iPhones: 8 and iPhone 8 Plus, a gradual upgrade to the current iPhone 7 and 7 Plus, as well as an all-new iPhone X, a completely new, smaller design that will leave the good old scanner. fingerprints in favor new system 3D face recognition. The iPhone X (pronunciation can be iPhone Ten, just like Mac OS X is pronounced Mac OS Ten) is also expected to be a truly luxurious device with a starting price of $ 1000.
But since Apple is an iPhone-focused company, there is more to its history than just hardware. There will be one more thing in the form of a new Apple Watch Series 3 announcement that will be about incremental improvements rather than a global update. This new watch is expected to connect to LTE so that it can be more independent and self-sufficient while cycling, running or swimming and don't want or can't take your phone with you. So let's take a look at everything we expect from Apple on September 12th.
Apple's iPhone X will be the star of the show, but it alone will be very limited in terms of availability.
Here are 10 new new features for iPhone X:
- New, dimensionless design
- Rear and front glass, metal frame
- 5.8-inch OLED display with 2.17: 1 aspect ratio
- "Notch" cutout, interface adapted to it
- 3D Face Unlock, no Touch ID fingerprint reader
- Apple A11 system chip, 3GB RAM
- Improved dual pixel camera, improved portrait mode
- Wireless charging support
- Additional memory: base model 128 GB
- Thousand dollar price
The big change will be centered around the new display, so let's take a closer look at this new screen: a 5.8-inch OLED display with a very tall and narrow 2.17 to 1 aspect ratio. This is the first OLED screen in an iPhone, and it's interesting. because the technology is very different from LCD. Rather than using a separate backlight for the entire screen, every single pixel on an OLED display can be turned on and off, resulting in perfect blacks and much higher contrasts as well as punchy, visually impressive colors and great viewing angles. A common problem with shadow artifacts that can appear after months of use on an OLED screen has also been addressed by Apple. And this new notch will contain the camera and all the advanced facial recognition sensors needed.
Speaking of face recognition, the technology is expected to be much faster and more accurate than the aperture scanning currently used on Android phones such as Samsung. What testifies to the level of accuracy is that the new 3D face scan will even be used to authenticate payments, Apple is confident in its unbreakable security.
All of this and more will come in the form of the iPhone X, the tenth anniversary of the iPhone. This is a luxury, the price of a thousand dollars, however, will surely scare a lot of buyers, so Apple also has ...
Apple iPhone 8 and iPhone 8 Plus: review, price, features
Leaked as a gradual upgrade over the current iPhone 7 and iPhone 7 Plus, the other two new iPhones are now named iPhone 8 and iPhone 8 Plus. Why not "iPhone 7s and 7s Plus"? Good question: the reason might be that they will also carry a new iPhone design X partially, and we mean the back of the glass, not a screen without a screen. Glass rear panel will also provide wireless charging support on these two phones. More details about.
Here, the list of supported features will include the new chip Apple systems A11 with 2GB random access memory on the iPhone 8 and 3 gigabytes of RAM on the iPhone 8 Plus. The main difference between the two will remain screen size: a 4.7-inch screen on the iPhone 8 versus a 5.5-inch screen on the iPhone 8 Plus. Also a camera, as the dual camera with portrait mode support will only be present on the iPhone 8 Plus.
Right now, we're considering the possibility that there will be four color options for the iPhone X, rather than three as originally expected. That is, if the video found at the top of the story is legal. Will red be one of the best color options for the iPhone X? As we told you this morning, the Gold model can be hard to find when the tenth anniversary iPhone model is officially launched. It is rumored to take place on September 22nd. Pre-orders are expected to begin on September 15th. We will all see the presentation of Apple 2017 September 12, tomorrow!
So far, we've seen bogus iPhone X models in white, gold, and black. However, a new video revealed today indicates that there may be a red version of the premium iPhone 10th Anniversary. The video appears to have been filmed in a showroom. Of course tomorrow will be a big day as the most anticipated iPhone model for years is finally being rolled out by Apple after months of rumors and leaks.
| Memory | iPhone X | iPhone 8 | iPhone 8 Plus |
| 64GB | $ 1000 | $ 650 | $ 770 |
| 128GB | $ 1 100 | $ 750 | $ 870 |
| 256GB | $ 1200 | $ 850 | $ 970 |
Apple presentation September 2017 - iOS 11 and ARKit
Much of Apple's DNA in innovation comes from software, and iOS 11 is a prime example of this. In the newest iOS version there is a completely redesigned control center with much more convenient switches and sliders for easier control. This is also for iPad device adding a dock for better multitasking. See: new and macOS Sierra for iPhone, iPad and Mac.
But the feature that most people talk about is, of course, ARKit. A simple software update will enable the iPhone 6s, iPhone SE, and all future iPhones to support augmented reality. We have already seen the initial implementations of ARKit: it is used to measure distances quickly and accurately. It's used to place furniture and how it will scale and look like in your room (there's even an ARKit-enabled IKEA app). Some really futuristic implementations like sound tracking in space. We are waiting for details, after all, the presentation of Apple 2017 September 12, already tomorrow!
Apple 2017 presentation September - Apple Watch Series 3
The new Apple Watch Series 3 will be another important new gadget unveiled at the event.
Series 3 will add 4G LTE connectivity to the watch, so you can do more on the watch without having to have your phone.
The only thing that is unlikely to be supported is phone calls on the watch regardless of the iPhone (and that's a bummer). For everything else, you should receive social media notifications without an iPhone tethered.
In terms of design, initial rumors of a complete change to the form factor have been stalled and now we are likely to see the familiar rectangular body evolved. We also hope to see improved times autonomous work in the third series of Apple Watch.
Apple presentation September 2017 - HomePod
Apple introduced Siri on the HomePod speaker this June, but we don't know much about that speaker's release date. More details:: Price, specifications, release date.
We know the Apple HomePod will deliver superior sound quality and become a music product. Which is said to outperform popular wireless speakers like the Sonos series.
We'll likely find out soon about the availability and capabilities of the HomePod.
Apple presentation September 2017 - Apple TV with 4K
Finally, but not least, the Apple TV project is moving forward with such a necessary leap forward: the 4K-capable Apple TV.
The company has previously stated that it believes the future of television is apps, so we're curious to see how it is heading in that direction, and the introduction of crisp 4K resolutions is definitely another positive development. Don't miss out, Apple 2017 presentation September 12, already tomorrow!
A new, special jubilee from Apple was presented today, September 12, 2017, at 20:00 Kiev time.
Apple celebrates 10 years since the release of its first smartphone and unveiled three new iPhone models: iPhone 8 and iPhone 8 Plus (updated iPhone 7), as well as a new version - iPhone X. Roman numeral 10 marks the 10th anniversary iPhone.
Watch the live broadcast of the iPhone 8 and iPhone X presentation on September 12 at Correspondent.net ... The official start of streaming events from the Apple Park campus is at 20:00.
On-line translation
Broadcast in Russian:
Original language - broadcast in English:
01.22 - Thank you all for your attention!
22.00 - The broadcast is over. So, today several interesting products were presented at once, and the main one is top-end iPhone smartphone X! Apple also showed off the iPhone 8 and iPhone 8 Plus, and its new Watch Series 3 smartwatch.
21.50 - Prices for the iPhone 8 and iPhone 8 Plus will be slightly more modest - the cost will be from $ 699 and more.
21.48 - Phil Schiller announced the cost of the new iPhone X, which starts at $ 999.
21.30 - 1 chance in a million that the device will be unlocked by someone else with the new FaceID. These are impressive figures for the security of the iPhone X.
21.28 - FaceID will work in complete darkness, recognize the owner if he grows a mustache or beard, has makeup or a different hairstyle.
21.25 - Schiller talks about new function- FaceID. The gadget can now be "unlocked from view".
21.24 - As expected, the new iPhone has a vertical main camera.
21.23 - The Home button is a thing of the past, the iPhone has a very user-friendly high-resolution screen.
21.23 - right now Phil Schiller is presenting the long-awaited iPhone X, which Apple is positioning as a breakthrough!
21.21 - The gadget received a very strong glass front and back, and polished steel along the edges. At the same time, the corners of the gadget are smoothed.
21.17 - Tim Cook returns to the stage again and talks about "one more thing" that the company is preparing to present. "The product will shape the future of smartphones," says the CEO of the company.
08.21 - One of the main innovations iPhone cameras 8 is that it can shoot 4K video at 60 frames per second.
07.21 - The cameras of the new iPhones are equipped with Portrait Lighting, which allows you to darken the background when shooting portraits.
02.21 - The camera in the iPhone 8, according to Schiller, is also significantly more powerful in terms of color reproduction. Including in poor lighting conditions.
21.00 Schiller talks about the new iPhone chip, significantly more powerful than its predecessors - faster from 25 to 70 percent.
20.58 iPhone 8 came on stage to introduce Philip Schiller, Apple's senior vice president of marketing.
20.53 Tim Cook moved on to the presentation of the new iPhone. He briefly tells the story of Apple's smartphones.
20.44 Kew claims Apple TV 4K is showing highest quality images ever available.
20.40 Tim Cook returns to the stage to bring up Apple TV. He welcomes Apple VP Eddie Cue to the stage for an introduction to the product.
20.30 Apple Watch Series 3 is a completely standalone product, like the iPhone. With their help, you can listen to music, use Bluetooth and Wi-Fi. Also, a virtual assistant Siri is available in the watch. The SIM card is not inserted into the watch, but you can make calls using it.
20.25 Apple Inc COO Jeff Williams stepped onto the scene to present the updates WatchOS 4 in a new watch Apple Watch Series 3, among which - a warning about an abnormal heart rhythm.
20.23 A thematic video about a smart watch from Apple Watch was shown in the hall.
20.20 Tim Cook is back on stage to talk about the Apple Watch - the world's best-selling watch!
20.14 Angela Arends, Vice President of Retail and Internet Commerce, Apple Inc, presents new design Apple stores, which will resemble more conference rooms with more free space and many technological innovations.
20.12 Apple CEO talks about the company's new campus. He celebrates the last technological innovations that were used in its construction.
08/20 Tim Cook calls for tribute to the victims of hurricane Irma in Florida in the United States.
20.02 The presentation has started! Tim Cook took the stage to greet the audience and remember Steve Jobs.
19.51 Less than 10 minutes left before the presentation starts! People are waiting for Apple's most anticipated event in the past year.
18.43 According to the Geekbench benchmark, the Apple A11 chipset is the performance leader. Experts talk about six processor cores, two of which will be "sharpened" for solving the most complex tasks.
The test results of the gadget under the codename iPhone 10.1 (presumably, the expected iPhone X) were "lit up" on the Web:
17:42 Here you go. The information was leaked to the network ahead of schedule - a screenshot with the characteristics of the new iPhone:
The predicted memory characteristics of the new iPhone, if you believe the screen, came true - 512 GB of internal memory will still be in the premium version!
17:20 The media have no doubt that the new Apple iPhone will become the most expensive smartphone... IN Twittere excitement - fans of the company count the minutes before the start of the presentation.
Jokes, memes and coubs appear based on old and new iPhones.
17:07 This is what the new Steve Jobs Theater looks like at Apple Park in Cupertino, California, where the presentation will begin very soon:
Steve Jobs Theater. Photo: Deepak ram on twitter
17:05 Good evening friends. Less than three hours are left before the presentation, and there are already many interesting leaks on the network. For example, it became known that Apple did not have time to create a wireless charger before the presentation of the iPhone.
What's leaked about the new iPhone
Iphone 8 will be presented today
Since the iPhone 8 and iPhone 8 Plus will be the heirs of the seventh version of the smartphone, while the iPhone X will receive premium features, let's dwell on the features of the new iPhone X and everything we know about the new gadget.
The Apple iPhone X smartphone will be versatile and unique in terms of internal content and external characteristics. The price for it will fluctuate within a thousand dollars.
Obviously, for the first time in years, the iPhone will receive a radical redesign: an edge-to-edge bezel-less display by ditching the physical Home buttons... Some sources claim that the Touch ID fingerprint scanner will be built into the screen, others that Apple will abandon Touch ID altogether in favor of a new method - a facial recognition system that recognizes the user in a millionth of a second and can work even in the dark.
What's new in iPhonw 8 (f from open sources)
The dimensions of the iPhone will be comparable to the 4.7-inch version of the smartphone, but the diagonal of the screen is closer to 5.5-inch. Presumably, the novelty will receive a screen with a diagonal of 5.8 inches and a useful area of 5.15 inches. The rest of the space will be occupied by the so-called functional area, which will look like something between the bottom toolbar of Android and the Touch Bar of the new MacBook Pro.
For the first time in history, the display will use not the usual liquid crystals, but OLED technology, which will allow Apple not only to provide users with a screen with improved contrast and color reproduction, but also to make the device thinner and more energy efficient.
Aluminum, which has been used in the back of the iPhone for the past five years, will be replaced by glass. Refusal from metal case due to the desire to equip the gadget with wireless charging.
Wireless iPhone charging 8 (photo layout from open sources)
The processor will be called the A11 and will be much more efficient and energy efficient than the A10. It is possible that in new version iPhones will also increase the amount of RAM - up to 4 GB. The base version will have 64GB of internal storage, followed by a 128GB model, and for the first time in iPhone history, a top-end version with 512GB of storage will appear!
Another iPhone 8 innovation will be cameras. Up front, a camera with improved resolution and a 3D scanner for face recognition is expected. According to rumors, the iPhone 8 will have optical stabilization on both rear cameras.
Regarding color, the new iPhone, judging by the latest leaks online, will be offered in three colors - traditional black and silver, as well as Blush Gold - reminiscent of either bronze or copper. Obviously, this particular option will be in the greatest demand.