2gis is a modern interactive map that includes a completely free directory of organizations. On the 2gis map you can find information about any company in your city, as they constantly update, check and replenish their database of organizations. 2gis unites 8 countries, 282 cities, 9.5 thousand settlements and almost 2 million companies! The numbers are really impressive, and this company does not stop in its development.
Thanks to the convenient and simple functionality of 2gis cards, the number of their users is constantly growing. Therefore, we strongly recommend you.
The 2gis map widget shows the following information about your organization:
- Detailed address;
- Telephone;
- Opening hours;
- Possible payment methods for services.
The "Find entrance" button will be useful, especially if the house where you are located has several entrance doors: the client will know from which side and where to enter. And with the help of the "Path from here / here" buttons, your users will be able to plot a convenient route by car or public transport.
Step 1. Get the code for installing the 2gis card on the site
To install an interactive 2gis map on your website, you first need to get its html code. To do this, go to the API section of the 2GIS website and click the button "Create widget".
Then select the city you want (2gis will automatically suggest the settlement you are in), enter the name of your organization in the input box.
The directory will offer you a list of organizations with a similar name. Select yours and click the button "Further".
Read the license agreement, if everything suits you, then put a tick in the sign of acceptance of the conditions and click the "Get code" button.
Copy the suggested code to install the 2gis card on the website.
Step 2. How to insert the 2gis card code into the site
So, the code is received, it remains only to place it on the desired page of the site. We decided to add the card to the "Contacts" section. We go to the admin panel of "Nubex", on the control panel, select the section "Pages", find the desired section in the list and click "Edit".
We will work with a text block. Push the button "A source" to enter code editing mode. We insert the code received for 2gis into the text field and save the changes.
We go to the "Contacts" page of our site and enjoy the updates!
Maps on the site are a useful thing: you do not have to spend a lot of time explaining to clients how to get to the office, where to go and where to turn off. We also advise you to familiarize yourself with similar services from Google and choose the one that suits you.
The list of the largest Russian Internet companies Forbes is used in 220 cities of the country. Unlike other successful companies, 2GIS has been developing in the regions for more than ten years, and only then came to the capital.
In Moscow, he earns 25 million rubles a month (in the first city of 2GIS, Novosibirsk, revenue - 50 million rubles), they expect to reach $ 1 million soon. A year ago, the company began to expand at the expense of international markets - cards appeared in Italy, the Czech Republic, Cyprus ... H&F learned about the first results of the project development abroad and plans for the future.
With your own hands
If you ask IT entrepreneurs what they think of 2GIS, the answers from different people will be similar: this is a company that knows how to work. It started as a family business when the head, Alexander Sysoev, decided to create the first digital map of the city - for his own convenience. His wife Marina and son Dmitry helped - now he is the head of the department of new products. There were no investors in Novosibirsk, and no - the founder likes to quote Tony Shey from Zappos: "If you have the opportunity to develop without funds, do it to the last."
The history of 2GIS began in the late 90s in Siberia - then everything was vague, no one knew the words “local search”, Foursquare services, and the system was installed from disks that Sysoev personally brought to clients. The only competitor was the Yellow Pages. First, 2GIS (then the company was called "DublGis") bought a database from a reference company, but quickly realized that you can only rely on yourself - errors in the data reached 70%.
Now 2GIS proudly declares that the only one provides data with an accuracy of 95%, and its system sees "every fence" and is able to guide a pedestrian to the right door. Employees regularly travel to cities and collect information. Yandex.Maps and Google Maps only aggregate data. “60% of businesses do not have their own sites, so search engines cannot find them,” Sysoev explains. However, the company's twitter, acting as customer support, is still teeming with questions from disgruntled users - they forgot to indicate the entrance here, and there the supermarket has already been demolished.
I ask Sysoev if he wants to create an empire like Yandex - to develop not only a directory, but also other services that will help 2GIS and attract a new audience. He is not going to move away from local search - now the company already employs 700 people. But the services supporting it appear all the time: in five cities of Russia the "Traffic" function was recently launched, last year a tool for publishing company reviews appeared - Flamp. However, Alexander admits that this, like the application released for the Sochi Olympics, is a way to attract attention. "Traffic jams are not monetized, you can only make money on a reference book."
Struggle for a budget
2GIS sells user attention. Every month 20 million people turn to it, the directory gives them access to 2 million companies. In order to stand out, the service offers to use advanced features - to provide more information about yourself in your profile or tell about a special offer. Buy a so-called contextual ad - for example, on the request "products" on one street, the dot will be thicker at the store that paid for participation. “So far no one monetizes the cartographic service in the world,” Sysoev says. “We make the most money in the world and were the first to do it.” In 2013, 2GIS earned 3 billion rubles.
The hardest part was in Moscow. While the company was struggling for a place in Russian cities, Yandex.Maps firmly occupied the niche of a geoinformation service in the capital. When asked why they didn’t come earlier, the company says that they simply weren’t ready and would have “choked”. The project in Moscow is one of the most expensive, costing 2GIS 10 million rubles.
The fear was that the advantage of the service - the offline version (you don't need the Internet to access the system) did not work in Moscow. Here high speed communication and Internet access. Nevertheless, the 2GIS application soon after its launch was in the top of the AppStore and Google play leaving behind the Yandex application in the local search area.
“We make the most money on the map service in the world and were the first to do it”
“In terms of user dynamics in Moscow, it didn’t work out the way we wanted, but in terms of financial it even better than expected,” says Sysoev. Now the number of users is approaching a million, while Yandex.Maps has about 5 million.
Yandex does not disclose the financial indicators of a separate service, but, according to experts, the company earns several times less than a competitor. 2GIS initially built a system that can pay for itself. For Yandex, maps are an addition to the main search. “The situation there is simple - their focus is no longer on this product, on the search engine,” says Sysoev.
The difference is also visible in building a business: 2GIS creates point maps in cities where it can earn money, and does not lay routes from one city to another. Yandex recently announced the creation of a global map and is developing in this direction.
Users never stop accessing one card when they connect to another. They download both apps when they realize that one has advantages over the other. Yandex shows traffic jams better, and 2GIS has more details. Therefore, even about competition, both sides speak with caution. 2GIS positions itself not as a map, but as a reference book, because "the shelf with the knowledge 'map' is already occupied - this is Yandex."
One of 2GIS strategies is to enter into partnerships with large players, providing them with data in exchange for a portion of the proceeds. The company is already working on this model with Mail.ru, but negotiations with Yandex have not been successful.
International expansion
To enter a new country or city, 2GIS is not looking for a franchisee, but is waiting for offers from potential partners - this is the installation. Today, in addition to Russian cities, the service has been launched in Ukraine, Kazakhstan, Italy, Cyprus and the Czech Republic. This year it is planned to enter Chile and the UAE. Usually the partner is a private investor, a former entrepreneur who lived in the Russian region, where the name "DublGIS" has become a household name. Going to the city abroad can cost up to 5 million euros. The cost of a franchise depends on the size of the card, the number of organizations in the city and its potential.
Payments for it are made up of two components: a lump sum and monthly deductions. The first for a partner in Russia averages about 1.5 million rubles, royalties - from 5 to 20% of the proceeds. The franchisee pays the maximum deductions only for the third or fourth year of operation, the profitability of 2GIS is estimated at more than 800% over five years.
The franchise abroad is still being sold as an experiment. The first installment for a new partner is from 3 to 30 million rubles, monthly royalties - from 5 to 15% of the proceeds. It takes 25-30 months to reach the break-even point. Now 2GIS covers about 30 cities outside of Russia. Expansion does not have a large and beautiful goal - while it is in experiment mode.
But the very result of this experiment is extremely important for the Sysoevs. Can their company go global?
Before selling a franchise, 2GIS analysts analyzed several interesting countries in terms of business. Here are some of their findings.
Major players: PagineGialle, Tuttocitta, Google Maps
In Italy, the most popular reference resource is PagineGialle. It is loved by advertisers, it provides a large list of ad line items and free company registrations.
PagineGialle and Tuttocitta are owned by Seat PG, a publisher of paper telephone directories and business directories. The electronic directory PagineGialle has existed since 1999.
Italy has 15 cities with a population of over 200 thousand people. Internet penetration in Italy is 58%, in Russia - 53% (, February 2014).
Cultural background: It is quite difficult to get through to any organization in Italy. The local mentality is geared towards "live communication" and they practically do not respond to the phone. If you still manage to get through, then the process of verifying the information is easy - Italians are used to various kinds of polls, in addition, they like to chat very much. Another unusual aspect is siesta, an afternoon break that can drag on into the night. It happens that the working day for Italians lasts only four hours.
The franchise was bought by an investor from Novosibirsk who understood the potential of the service. The Cyprus office is 25 people, the main players are Cyprus.com, Active Cyprus (activecyprus.com, mixlife.com), BusinessLink (businesslink.com.cy), Google Maps.
The main service in Cyprus is Cyprus.com; Active Cyprus and BusinessLink have reference guides with the map.
For all local players, registration in the guide is free, but there is only an online version, and banners are offered as advertising. Cyprus.com is geared more towards tourists, with a focus on hotels, tourist attractions, while Active Cyprus is more focused on entertainment and catering.
89% of the population of Cyprus is located in 5 cities: Nicosia (294,000 inhabitants), Limassol (281,000), Larnaca (63,000), Paphos (66,000), Famagusta (43,000).
Internet penetration in Cyprus is 60% (US Census Bureau, Internet World Stats, February 2014).
Major players: Seznam.cz (search engine, has a map service Mapy.cz and a reference service Firmy.cz), Google Maps
In the Czech Republic, the main local player is Seznam.cz with its map service Mapy.cz and the reference service Firmy.cz. Firmy.cz, in contrast to Google Maps, is very popular with advertisers, provides a fairly large list of available advertising positions, in addition, free registration of companies is available in the directory.
Among the reasons for Seznam's dominance in the local market are the peculiarities of the Czech language, which are not always fully taken into account in the services of global players (Seznam's assessment).
There are six cities in the Czech Republic with more than 100,000 inhabitants: Prague (1.2 million inhabitants), Brno (379,000), Ostrava (300,000), Pilsen (167,000), Liberec (102,000), Olomouc (100,000) ...
Internet penetration in the Czech Republic is 75% (US Census Bureau, Internet World Stats, February 2014).
Major players: Amarillas.cl, Mapcity.cl, Amarillas.com, Google Maps
The most popular among local players are Amarillas.cl and Mapcity.cl. All services have an online version, mobile applications.
The number of advertising positions for local services is relatively small: banners, additional information, priority placement at the top of the list of companies. Chile has 15 cities with over 200,000 inhabitants. The largest: Santiago (5.4 million inhabitants), Puente Alto (464,000), Concepcion (405,000), Viña del Mar (359,000), Temuco (321,000).
In Chile, 39% of residents have a smartphone, compared with 23% in Russia (Pew Research Center). Chile's Internet penetration is 61% (International Telecommunication Union, 2012).
2GIS / 2GIS- an electronic directory of organizations, which contains information about more than 350 cities in 9 countries of the world (Russia, Ukraine, Kazakhstan, Kyrgyzstan, Italy, Cyprus, United Arab Emirates, Czech Republic and Chile). These are maps of cities, and a complete database of each institution or organization in the city. 2GIS in Russian regularly updates its databases so that the information is always up-to-date for the user. You can find the object you are interested in by name or address, or find it in a specific heading. Besides, if this object works according to the schedule, it can also be found in the reference book. You can also search for ordinary houses or buildings.
2GIS has accurate maps of cities on your computer, using which you can find the shortest route to a given point, determine which transport will take you to it, find public transport or metro stops nearby. All settlements, districts, streets and quarters are marked with borders. 2GIS / Dubl GIS for Windows 7, 8, 10 allows you to make notes on maps or reference books. There is also a poster for theaters and museums. Upload to 2GIS online additional layers, and look for hotspots for free Wi-Fi, webcams, or other attractions of the city.
2GIS can work without access to the Internet, since all databases with all the information are already loaded on your device. Just update them periodically to keep the information up to date. In the Double GIS database you can find such cities as: 2GIS Moscow, Novosibirsk, Perm, Krasnodar, 2GIS Saint Petersburg, Chelyabinsk, Nizhny Novgorod, 2GIS Yaroslavl, Barnaul, Tyumen, 2GIS Samara, Krasnoyarsk, Omsk, Tomsk, etc. to the site you can always download 2GIS for free / 2GIS 2019 on a computer by direct link from the official website without registration and SMS.
Main features of 2GIS for Windows 7, 8, 10:
- Large information base for 340 cities different countries the world;
- Ability to work without access to the Internet;
- Quick search objects in different categories;
- The ability to create routes using transport;
- Possibility to load additional layers.
Arriving in a foreign city, you can easily get lost in unfamiliar streets, and in order to prevent this from happening, it is enough to download the 2GIS GPS navigator to your smartphone. The product of a Russian manufacturer, one of the TOP Internet companies in Russia, is being improved from year to year and pleases its users with new convenient functions. Works even offline.
Information on each organization in the directory is collected in great detail and contains the following data:
- Name of the organization;
- organization contacts;
- working hours;
- site of the organization;
- methods of payment for services.
For the convenience of users, all organizations are divided into categories, for example, the application has the following categories:
- bars;
- ATMs;
- taxi and so on.
In order to get all the information on the organization, you just need to click on the building in which it is located, and in the highlighted plate follow the link to the required company.
Interesting! This guide contains information on each organization in 273 cities in 9 countries.
Organizational data is constantly updated. For this, hundreds of call center specialists are involved throughout the country. Manufacturers guarantee 95% data accuracy.
Also, each user has the opportunity to leave feedback about the organization, both negative and positive, so that other users can better know about it.
Possibilities of 2GIS
2 The GIS reference book and navigator is convenient because it can be downloaded to a smartphone and used offline anywhere, even in the subway and airplane. The app is absolutely free.
Built-in navigator
Initially, 2GIS was used as a guide to organizations, but now it has a convenient navigator that has the following features:
- Tracks the user and displays all his movements on the screen.
- Voice guidance of maneuvers.
- If the route is lost, it automatically selects a new one.
- Shows the time it takes to overcome the path.
- Knows how to accompany the user to the entrance to the building.
- Takes into account all obstacles such as fences and barriers.
- Builds a route taking into account traffic jams, drawbridges and repair work.
The manufacturer promises that in the future it will improve the navigator with the following functions:
- Driver overspeed warning.
- Ahead bump warning.
- Toll and dirt routes will be added.
- Night mode is introduced.
This navigator is available for the following platforms:
- Symbian;
- Microsoft Windows;
- Android;
- Windows Phone.
All functions, except for traffic congestion accounting, are available offline.
Floors
2GIS takes into account the needs of users and not only leads a person to the entrance to the building, but also helps to find the necessary organization inside the building, leading him right to the door, taking into account the floors. That is, it owns the function of internal navigation.
This is very convenient to use in shopping centers, as the application will show the location of everything inside, from the cafe to the toilet. This service is available for more than 2500 organizations and more than 600 objects in Moscow. The manufacturer promises to add organizations and shopping centers in other cities in the future.
Organization phone number
2GIS has a very convenient function to search for an organization by phone number. That is, in order to find an organization, if you have its phone on hand, you just need to enter it into the search bar. This function is very convenient in a situation where the company that called is not known, so you can easily determine where the call came from.
Beautiful interface
The application has its own branded interface design. All buildings in the navigator are visible in 3D, each building has a note about how many floors it has. All internal roads and kiosks are also taken into account.
Finding public transport
There are two ways to use the public transport search function:
- Indicate on the map the start and end point of the route.
- In the card of the required object, in context menu choose "How to get here?"
The starting point of the route can be the current geolocation, which will be determined by GPS or Wi-Fi. When asked about the way to travel to the desired point, the navigator will provide information on all types of urban transport and even take into account seasonal modes of transport, for example, ferry.
Instructions for use
After 2GIS is installed, it is necessary to understand the principles of its operation. In order to make it convenient to work with the application, you must perform the following actions:
- After entering, you need to select a city, a list of cities is provided in a pop-up window.
- Choose desired function of the 4 buttons provided by the application.
- To access information about organizations, select the "companies" button.
- For more detailed information you can click on the "specify conditions" button.
Pros of the app:
- It is possible to save data on organizations to the clipboard.
- The information on the object immediately provides data on how to get there, by what means of transport.
- The application map has the ability to change the scale.
- The presence of the favorites folder, where you can add interested organizations for quick access to them.
After installing 2GIS, you will need to additionally download a database of cities, which does not take up much memory, with the exception of Moscow.
Important! GIS Handbook 2 covers, so far, only major cities. Manufacturers are working on this, and soon the information will be available in all cities of Russia.
Computer version
In addition to the application for smartphones, manufacturers have developed a version for computers, you can download it on the official website. It is also possible to use the program on a computer without Internet access. Functionality there is more in the computer program than in mobile application... The following functions are available on the PC:
- Call via Skype without leaving the program.
- Databases with descriptions of interesting places and the history of cities are available.
- The ability to measure the distance between objects.
- Ability to leave notes on the map.
- Posters and intercity transport schedules are available.
According to users, the application is very convenient and accessible, has a light interface and a wide database. Will become irreplaceable when traveling to other cities.
Large and thick reference books have long sunk into oblivion, which one had to tirelessly leaf through in order to find necessary information... All sorts of online travel guides have become a worthy replacement for them, and one of them is 2G.S.ua, thanks to which you can find beauty salons, restaurants and shopping centers. Obtaining the necessary data and finding the desired item takes a minimum of time. At the same time, using the card is simple and convenient.
What is 2GIS? It is an abbreviation for Geographic Information System + City Information Directory.
The development of the project began in 1999 by Technograd Plus, and by 2004 it had become an independent unit. The card has gained immense popularity that today it is used not only in our country, but also abroad.
How to use 2GIS
To start using 2GIS, you just need to go to the website or download an application for your smartphone. You can use the service on platforms such as IOS, Android and Windows. After you enter the site, the application will prompt you to select the city you are currently in. In addition, the option "Determine my location" is available to users, with the help of which the program will indicate your coordinates.
What other options are available on 2G.S.ua cards?
- Service "Traffic", which determines the level of traffic congestion in the specified time unit. Using this option, you will be able to create a detour route to all traffic jams in the city.
- Zoom function, which will allow you to see in detail each section of the path, turn or house.
- "Ruler" with which you can measure the distance from one point to another.
- "Layers" function. Thanks to this option, you can view not only a map of the city, but also its surroundings.
With the help of 2GIS maps, you can easily and in a matter of minutes make a route from one point to another. You also have the opportunity to choose any type of transport on which you plan to move. This option is especially useful for those who want to walk around an unfamiliar city or area.
2GIS Directory
The second direction of the company is information and reference support of the population. Today it is the most convenient functionality designed to search for information of interest. Compared with regular cards, when using the service, you have access to the most relevant and detailed information about the organizations you need. What data can be obtained using the 2G.S.ua directory?
After entering the name of the organization in the search line, for example "beauty salon", you will have access to all the information about the beauty salons available in the city. The data is reflected graphically, and you can select those items that are located near your home, work, study.
In addition, the service has a special filter with which you can find an organization that meets all the requirements. How to do it?
- Filter by open / closed type.
- Specify Additional services to be provided by the organization.
- Clarify the range of prices for services that is acceptable for you.
- Clarify the availability of the company's website.
- Find out if it is possible to pay with a card in the institution.
- Learn about current discounts.
After a suitable organization is found, you will be able to get all the available information about it without leaving the site. The following information will be displayed in the window that opens:
- Address, phone number and working hours.
- Is the company currently open?
- How to get to the organization, and which side is the entrance.
- Range of prices for basic services.
- The site of the company.
- Availability of parking spaces.
It is possible to use the map and directory anywhere in the city from a phone, tablet or stationary PC. This is one of the simplest, most convenient and quick ways search for the desired location. Information services are provided completely free of charge.