Now almost everyone has a page on some social network. They are especially popular among the younger generation, however, older people do not stay away from all the benefits that the world wide web provides, and become active users of various sites. That is why the rating will be useful to many social networks 2019.

comparison table

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Facebook

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The blue interface is considered to be soothing, it has remained practically unchanged since its inception.

Zuckerberg is color blind. And blue is the only color he sees without distortion.

And although it is sometimes difficult for new users to figure it out, those who have been using sites for a long time are used to it. That is why it cannot be said that the site interface is completely user-friendly.

In contact with

Read also: Social network VKontakte - All about the mobile version of my page + Reviews

Many people think that the site interface mimics the Facebook interface, but it is worth noting that VKontakte is much more convenient to use.

And even despite a number of changes, additions, innovations that partially overlap with the global network, however, VK remains unique and interesting for young people.

It is worth noting that in 2017, the developers added a number of interesting additions that all users of the social network liked.

And although the number of registering users is decreasing, this does not mean that the site is losing its popularity. He just supports his significant audience with new "chips".

It is worth noting that the following functions are at their best:

• music;
• video;
• posts;
• the arrangement of message boxes;
• Photo;
• news feed.

Twitter

Read also: Twitter - what is it? All about the microblogging service

Classmates

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As you know, this corporation is famous for its significant projects and quality products.

And although this network is focused specifically on video, this does not diminish its popularity.

Google bought YouTube in 2006 for $ 1.65 billion.

Many users currently have their own channel.

Video bloggers literally flooded. It is they who collect a significant audience on the site, so the social network assumes various gifts for those who gain a certain number of subscribers.

And although there is communication here, mostly in the form of comments, users have already got used to it and this does not bother them at all.

In case someone wants to communicate privately, they go to any other social network.

My world

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And although she is far from the above sites, her use by an audience of over 16 million allows her to be included in the rating of social networks in 2017.

My World and Odnoklassniki belong to Mail.ru. He also owns a large stake in VKontakte.

It is worth noting that this network is largely focused on ensuring that users can not only communicate, but also look for like-minded people in various online games.

As the industry of such games develops more and more, we can say that such opportunities are a significant plus for many users.

BabyBlog

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You can blog or find answers to your questions. Mommies also tell interesting stories.

Interestingly, the site cooperates with a number of different companies and holds various contests. The prizes in them are various pleasant gifts for the baby or mother.

Among other things, you can select your city and search for information only on it. There is a possibility of buying and selling through the site using the "flea market".

This is the most visited portal for pregnant women and mothers in Russia.

The same goes for the various places you can visit with children.

In general, it is an extremely convenient site for people with children, which offers many opportunities and information.

Google plus

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At the present time, when games on devices have become so popular, this function is integral.

Initially, Google Plus could only be accessed by invitation of an already registered user. And in less than two weeks, I got a million subscribers.

However, it should be noted that, despite the large number of registered users, they do not use it very often.

Rather, as storage and identification for various applications.

Whatsapp

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It is not just a gadget-oriented messenger, but also a social network. Here you can create interest groups and exchange opinions... What is not a social network?

This application assumes instant transfer of messages and files. This is justified by the fact that it involves the obligatory attachment of it to a mobile phone number.

Highly user-friendly interface and green colors like many users.

It is possible to create a group chat, which allows you to exchange files and messages with a large group of people.

And although this is not a specific site, but an application that needs to be downloaded, however it can be found on most modern devices.

A convenient messenger is what many users need now. In addition WhatsApp allows you to exchange free messages with people from all over the world.

Viber

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The application is similar to the previous one.

Very convenient for those who spend a lot of time on the Internet.

The site allows you to find exactly what everyone needs. Indeed, in addition to global social networks, it also focuses on thematic ones.

MySpace

The site has recently become more and more popular among the younger generation.

A very interesting and unusual interface attracts attention.

And finding videos, music and people is much easier.

In 2008, the beta version of MySpace in Russian was launched. But after a year and a half, the management of the social network announced the closure of the Russian division.

You can not only communicate with people, but also view various tops and world news (mainly show business news).

In general, everything that is so interesting to the younger generation, to which the site is focused.

LinkedIn

This network provides many opportunities (especially in the field of IT technologies). Thus, you can:

• find potential candidates for a particular position by creating vacancies;
• publish a resume and look for a job;
• publish and send recommendations;
• blog;
• participate in various surveys;
• find answers to questions related to professional topics;
• publish information about various events (for example, conferences);
• post information about various companies and the services they provide.

From the above, you can understand that this is a highly targeted network, which, however, has many extremely useful functions, which is why it is so popular in the professional field.

In 2016, Microsoft bought LinkedIn for $ 26.2 billion.

Professionals

Using the site you can look for business partners and like-minded people, as well as banking specialists and marketers.

It took about two million dollars to create and promote the site.

Initially, Professionals.ru was conceived as a way of communication within one organization. But over time, it was decided to expand the possibilities.

Professionali.ru is a kind of business community where you can create contacts by industry and location.

LiveJournal

Many people who like to share their thoughts prefer to create an account in LJ.

New users may find the interface a little awkward, but over time it becomes clear that the site is quite easy to use.

It is also convenient in that all posted posts of the friends added by the user are shown in a certain feed. That is, you can choose what exactly you want to read.

Only 2000 friends can be added to LJ. You can increase this number only by contacting the administration of the social network.

However, it should be noted that users can get all the features of the Journal by paying for a premium account.

The rest will have to be content with limited capabilities.

This is a significant disadvantage of the site, however, most people prefer LJ as a site for blogging.

Spaces

After filling out the questionnaire, you can choose a person who matches the interests. A very convenient search, as the system automatically finds people who are in the same city.

Interesting and non-standard interface attracts attention... A purple color with bright splashes makes the site bright and memorable.

In addition, the system allows you to create a kind of magazine, which, if desired, can be hidden from strangers.

However, the disadvantage of the site is that almost any user action is accompanied by a message from the System... This causes some inconvenience.

AlterGeo

The five most popular social networks in the world have not changed in recent years. Three of them - Youtube, Facebook, Instagram - are heard in Russia as well. Two Chinese social networks complete the list of leaders. They did not spread their influence in Europe and the United States, but took the lead thanks to the number of active users from Asia.

Dynamics of development of social networks 2004-2019

A very revealing video about which networks and what kind of content are becoming more in demand.

Each social network differs in terms of the contingent of users, the nature of the content, the specifics of working with the region. Different target audiences require a different approach, so differences between social networks are necessary when planning a promotion.

The main thing is live users

When comparing social networks with each other, it makes sense to take into account only active users, and not the number of created accounts. In most social networks, the process of creating additional accounts is as complicated as possible - a mandatory binding is established to a phone number, mail, accounts in other social networks. Owners of pages that are not logged in daily are asked to protect their data with additional bindings the next time they enter.

Maintaining business accounts on social networks and a separate budget for SMM are becoming the norm for large companies. The most popular social networks have additional functionality for registering and maintaining business accounts, and also offer to use integrated systems for analytics of attendance, activity, and the effectiveness of promotions.

The most popular social networks in the world

According to research by analytical company Statista, the most popular social networks in the world, ranked by the number of active users (in millions), as of October 2019:

China's largest social networks Qzone, QQ and WeChat have over 570 million users in the Asia-Pacific region. Instagram and Twitter are popular mainly in Europe and the USA. Oddly enough, in terms of activity in social networks, Europe is still lagging behind even Russia, so European social networks are not visible in the top 10.

Social networks: a list of popular in Russia

Medialogia conducted a study on platform mentions in social networks in August 2019. The Russian-language segment of social media was considered (Twitter, VKontakte, Odnoklassniki, Facebook, Instagram, Youtube, LiveJournal, forums and blogs). Data were taken into account without self-citation.
The leader in terms of mentions was YouTube - 24.7 million messages, followed by Instаgram - 13 million and VKontakte - 8.2 million.

On the 11th and 12th places were Snapchat - 0.4 million mentions, and My World - 0.2 million, respectively.
Earlier, Mediascope conducted a study on the platform audience, VKontakte with 37.9 million people, Instagram with 30.6 million and Odnoklassniki with 23.1 million in the lead by the number of monthly users
Despite the fact that Snapchat is in eleventh place in terms of mentioning, it became the fifth most popular social network in Russia in the first half of 2019, according to Mediascope data.

What are social networks

The list of popular social networks is headed by platforms for easily accessible content for the user: photos, videos, something that does not need to be read for a long time. If you are promoting a brand on a particular social network, the content must be strictly adapted to the requirements of the audience. Do not try to promote text content on Twitter or Instagram: users of these platforms are used to receiving visual content with only a small amount of text content. Few people delve into the comments under the posts for a long time, the main emphasis should be on visualization, brevity.

Facebook promotion allows for variations with content. The platform is tailored for different content: short messages, photographs with captions are there side by side with designed longreads of a specific topic. There are many communities and opportunities to discuss anything with like-minded people .;

Social media for business promotion: what drives you to make purchases?

Sprout Social, an agency that has researched American and global social networks since 2010, has published a diagram showing what brings users closer to taking a conversion action on a social network.

• Most users note that they prioritize a quick response from a specialist;
• Half of brand followers on social media respond positively to promotions;
• Slightly over 40% expect to see on the company page useful information;
• 27% of users will want to make a purchase if you show them the “behind the scenes”.

Half of the users surveyed threaten to unsubscribe from the page immediately, and 27% plan to mark the brand as spam and block it if annoying / negative / uninteresting information appears in the public. Reaching an audience and attracting new potential customers requires interesting and useful content that will resonate with target audience... When choosing materials and designing publications, you will have to weed out a lot of unnecessary things.

Social networks are not only a place for people to communicate, but also a platform for working with potential clients, prompt responses and holding promotions to attract the target audience. If you decide to promote your business or product on social networks, remember the basic principles:

• Better a good promotion on one social network than a bad one on several;
• The social network chosen for promotion should correspond to the specifics of the brand: it is better to present cosmetics and perfumes through social networks of visual content;
• Content must match both the social network and the brand;
• For some social networks, interaction with the audience is critically important, and this is additional costs for the development of promotions, contests, which must be taken into account when making an estimate;
• Promotion in some social networks has a beneficial effect on promotion in search engines, this is especially true if the social network platform and search system belong to the same company.

It's no secret that social networks are visited by millions of Internet users every day. They communicate with each other, upload, view videos, pictures, photos, etc. The lion's share of the activity on the World Wide Web falls precisely on these sites called social networks. But which of them is the most popular and most visited? Below is a list of the ten most popular social media sites. networks in the world.

Vine

Vine is a service and mobile application that allows you to create and publish short videos no longer than 6 seconds. The service was founded in June 2012 by Dom Hofmann, Rus Yusupov and Colin Kroll. However, prior to its official launch, Vine was acquired by Twitter, Inc. for $ 30 million. Vine debuted as a free app on January 24, 2013 and was initially only available on iOS devices. However, it later became available for Android and Windows Phone... On April 9, 2013, the app became the most downloaded free app in App Store... At the end of June, it already had 13 million users, and about 1 million new videos began to appear on the service every day. Vine has about 42,000,000 visits every month.

Flickr

In ninth place in the ranking of the most popular social media. networks hosts Flickr - a site for posting photos and videos, as well as viewing, discussing, evaluating and archiving them. Allows you to communicate and create thematic groups. The service was launched on February 10, 2004, and in March 2005 it was bought by the American company Yahoo! As of March 2013, Flickr had 87 million registered users and over 3.5 million new images uploaded per day.

In contact with

VKontakte is a social network based in St. Petersburg and owned by the Mail.Ru Group. The project was launched on October 10, 2006. The site is available in several languages, but it is especially popular among the Russian-speaking audience. Like other social networks, VKontakte allows its users to exchange messages, images, audio, video, create groups, public pages and events, as well as play Flash games based on a browser. As of January 2015, the site's audience is about 71 million people a day.

Instagram

Instagram is a free app for sharing photos and short videos with the ability to share them through its service to other social networks such as Facebook, Twitter, Tumblr and Flickr. Instagram was created by Kevin Systre and Mike Krieger and launched in October 2010 as free mobile application... The service quickly gained popularity. As of April 2012, it had 100 million active users worldwide, and as of December 2014 it had 300 million.In April 2012, Instagram was acquired by Facebook for about $ 1 billion.

Tumblr

Sixth in the list of the most popular social networks in the world is Tumblr, a microblogging service that allows users to publish text messages, images, videos, links and audio recordings in their thumbnail log. The site was founded in 2007 by David Karp. May 18, 2013 Yahoo! acquired the service for $ 1.1 billion. As of 2015, there are about 220 million registered blogs on Tumblr.

Google+

Google+ is a social network developed and owned by Google Inc. The service was launched on June 28, 2011. And two weeks after its launch on July 14, 2011, Google announced that the Google+ social network has over 10 million users. As of September 17, 2012, the site's audience is 400 million users, and the active monthly audience has reached 135 million.

LinkedIn

LinkedIn is a social network for finding and establishing business contacts. It was founded in December 2002 by Reed Hoffman and launched on May 5, 2003. The site is available in 24 languages ​​of the world and has over 380 million registered users representing 150 different business sectors from 200 countries. About half of the users are from the United States, 25 million from Europe.

Pinterest

The third place in the list of ten most popular social networks in the world is occupied by Pinterest - social. web, photo hosting allowing users to add and share images. The site was founded by Ben Silberman, Paul Sayer and Evan Sharp in March 2010. As of February 2013, Pinterest has 48.7 million users worldwide.

Twitter - social a microblock network and service allowing users to create and exchange public short messages of up to 140 characters. Twitter was created in March 2006 by Jack Dorsey, Evan Williams, Biz Stone and launched in July 2006. The service quickly gained popularity around the world, with over 100 million users, who posted about 340 million tweets a day in 2012. As of May 2015, Twitter has over 500 million registered users, of which over 302 million are active. For 2012, the company employs over 900 employees.

Facebook

Facebook is the largest and most popular social network in the world and is available in over 70 languages. Owned by Facebook, Inc. headquartered in Silicon Valley, California, USA. The site was launched on February 4, 2004 by Mark Zuckerberg and his roommates and fellow students at Harvard University - Dustin Moskowitz, Eduardo Saverin, and Chris Hughes. As of July 2014 Facebook audience amounted to 1.32 billion users, and the average daily audience of social. the network has 968 million users (approximately every 7th person on the planet is registered with Facebook). The site is valued at about $ 100 billion, making Mark Zuckerberg the planet's youngest billionaire at 23.

Social networks - The best way keep in touch with your friends and / or relatives, look for new acquaintances, exchange music, films, photos. It's the end of two thousand and sixteen, and now there are several hundred platforms designed to build social relationships on the Internet. In this article, we'll take a look at a few of the most popular in the world.

5 Tumblr

4 Vkontakte

3 Twitter

2 Google+

1 Facebook

Since the invention of the Internet by man, and it would not hurt to erect a monument to the first person to do this, the attitude towards marketing and advertising has changed, besides, people have become much closer, although they have forgotten how to write letters. Despite the lack of live communication, we increasingly communicate through social networks, created so that you can always be aware of the changes in the lives of loved ones and friends, even if they live on the other side of the Earth. It is a pity that in Ukraine the nationalist elite canceled the popular Russian networks, meanwhile they all entered the rating of social networks in 2018. We now offer it to you.

What indicators to take into account

There are 251 countries in the world today, although there is a high probability that their number will increase in the near future (at the expense of the same Ukraine), and each state lives by its own laws. This applies, among other things, and the relationship to the "World Wide Web" and social networks. The Chinese, for example, have completely abandoned American and Russian networks and created their own. They are very popular here and the Chinese seem to be fine with that.

We will not take into account the exception in the form of countries where the Internet is completely prohibited. In any case, we will not impose our opinion and question the popularity of this or that project, especially since the opinion of Russians, Belarusians and the same ordinary Ukrainians differs significantly from the opinion of Americans and Australians, for example. The main thing is that the communication is sincere and the special services do not interfere in it, and it is not a secret that communication via the Internet is under increased control.

World Ranking

Analysts, who, fortunately, are not always politicized people who conduct independent research, have identified the top five by compiling a rating of social networks in the world. Perhaps the Russians and residents of other countries will not like this, but you cannot argue with the facts, and these projects are indeed the most popular, and it is not by chance that the experts put them in this order.

• Fifth place. Despite the bans and anti-Russian sanctions, the Russian project Vkontakte entered the TOP of popularity. Created in 2006, it enjoys immense popularity today, and the fact that the number of users is approaching 300 million indicates that VK is used not only in Russia. It is in demand in many countries, and especially where Russian is still considered a native language for many.

• Second place. In the near future, perhaps, Google+ will claim the title of the best social network in the world, but today it is only "silver". Created in 2001, the network already has 600 million accounts, while its popularity is controversial, but it is always among the top ten.

If you are an active Internet user, then there is nothing surprising in the way social networks are ranked in popularity. Perhaps many have not heard about the Chinese project "Sina Weibo", but most do not need it, in fact, if you do not want to establish, of course, contact with the Chinese (for organizing a joint business, for example). Russians, on the other hand, have their own understanding of the issue, so Russian sociologists have compiled their rating of social networks in Russia in 2018, which we propose to familiarize yourself with.

Russian rating

If we talk about projects that are respected among Russians, then it is worth paying special attention to domestic products. I would not like to confuse simple communication of people with geopolitics, although it often happens that way. We are interested in sincere communication without politics, although it is also present, but how else, because it is not fashionable to be apolitical today. Russians, being educated people, which Americans cannot boast of, cannot ignore political processes, and how else can you express your opinion better than through social networks.

• Third place. "My World" is the domestic answer to "Google+", which is very popular in the world. Every month the number of Russian-speaking users increases by 15-16 million, while “Moy Mir” cannot yet compare with the world leaders.

• Second place. While most projects use young people to communicate, Odnoklassniki is used by people of all ages. Many even believe that this is the best social network for dating in Russia, but facts are stubborn things and therefore at the moment it is an honorable "silver".

• First place. The rating of the popularity of social networks in Russia in 2018 was headed by the Vkontakte project, which has already united almost 300 million people from different countries... Through the Vkontakte group, you can not only meet and communicate, but also advertise your business, for which unique tools and opportunities are provided.

Perhaps the TOP of social networks in Russia in 2018 looks different in your understanding, and many would prefer to put Facebook and even Lenkedln among the leaders, which are not recommended for communication to Russians. In any case, it is difficult to imagine the life of a modern young person without such remote communication. The main thing is that this communication is sincere, and try to avoid communication for political reasons - remember Professor Preobrazhensky, who did not recommend reading newspapers before dinner.