One of the most popular brands in the segment computer equipment You can call the company Acer. Country of origin - Taiwan. The economy of this state is largely built around the IT industry. But among the many computer companies in Taiwan, Acer occupies a special place. The manufacturer is the largest on the island and one of the leaders in the global computer market.
Start of activity
The company traces its history back to one of the many small Taiwanese firms of the 1970s. This was Multitech International, which was founded in 1976 by Stan Shea. The starting capital was only 25 thousand dollars. Initially, the basis of the product line was microelectronics. The company did not stand out among its competitors in any way. But Stan Shi was able to see great prospects in the nascent personal computer market. Thanks to his instincts, the company launched mass production of IBM-compatible PCs.
Having done this first in Taiwan, the company began to rapidly increase its turnover. The first model was the Microprocessor-I computer, created in 1981. Then in 1982 the eight-bit Microprocessor-II was created. During these years, the basic principle of operation of the future Acer as a manufacturing company operating in the middle price segment was laid. The company chose inexpensive, but not the cheapest, machines as its niche, which were distinguished by good build quality and developed functionality.
Outside Taiwan
Already since 1985, the company created representative offices in other countries, and the first were Germany and Japan. At the same time, various divisions began to appear in the company under the name Acer. So, in 1984, the Acer Peripherals division was created, which later turned into a separate BenQ brand.
Common name
And since 1988, the entire corporation began to be called Acer Group. You can notice the synthesis of European and Asian in the name Acer. The country of origin is a representative of Asian culture, so the name has a poetic translation of “sharp” or “swift.” But the word “acer” itself is Latin, since the main sales market is the countries of Europe and America.
Acer gradually bought up many computer manufacturers in the country, while preserving their old brands. This is one of the company's features. Despite the great popularity of its own brand, it does not seek to absorb sub-brands, but rather develops them in every possible way. For example, Acer owns one of the largest manufacturers of matrices for liquid crystal monitors - AU Optronics.
Acquisition of foreign firms
Soon after the renaming, the company broke out of the country of origin. In the same 1988, Acer Group absorbed the American company Counterpoint Computers, which was a major developer of computer equipment in the United States. And in 1989, Acer gained a foothold in Europe by acquiring the Dutch Kangaroo Computer B.V., which became the basis of the corporation's European production facilities. In the same year, Acer, together with a large American manufacturer, Texas Instruments, created a joint venture producing memory chips for PCs. In 1990, the corporation absorbed Altos Computer Systems, which specialized in creating multi-user computer systems. Since 1992, the company's headquarters have moved to Singapore due to more favorable legislation and business climate.
The growth of Acer's technological potential can be seen by the fact that in 1994 even the legendary Intel acquired a license to use one of the technologies developed by the corporation.
Reorganization
Incredibly rapid growth in the late 1990s resulted in a machine that was cumbersome and difficult to manage. Therefore, in 2000, a major restructuring was carried out, within which the corporation was divided into three industrial groups Acer, Wistron and BenQ. This made it possible to optimize and concentrate under one leadership each of the company's activities, which became known as the Pan Acer Group. This reorganization was a fundamental step that allowed the corporation to withstand the growing competition of Chinese manufacturers and future crises.
Crisis
Any growth has its limits, and the industry crisis that struck in 2001 seriously hit the Pan Acer Group. Revenues fell more than 20% and the stock price fell to near rock bottom. However, Stan Shea managed to maintain investor confidence and the very next year the company significantly exceeded the pre-crisis 2000 indicators. In the new millennium, Acer began to pay increasing attention to such a promising market as laptops. Becoming largest producer laptops in the country, Acer gradually made this direction the main one, pushing aside personal computers to second place.
This is largely due to the fact that laptops have gradually almost caught up with PCs in terms of performance, while significantly superior in ergonomics. Therefore, the direction of the company’s activities was largely determined by the development of the computer equipment market as a whole.
Post-crisis years
In 2005, Gianfranco Lanci, who had previously been the head of the Italian and later the pan-European representative office of the company, became the new president of the corporation. In 2007, the corporation included such large brands as Packard Bell, Gateway and eMachines. They all retained their own names. And after purchasing the E-Ten company, the corporation entered the smartphone market, which began to be sold under the Acer brand, since an excessive number of trademarks could have a negative impact on sales.
Currently, one of the most popular brands of computer equipment is Acer. Many users associate the manufacturing country Taiwan with more high quality products than in mainland China. In the case of Acer this is indeed true. The brand still maintains an optimal balance between quality and price, while keeping up with its competitors in terms of technology.
Company Acer- one of the world's largest manufacturers of personal computers in general and laptops in particular. It would be more accurate to say “especially laptops,” whose owners we are. Last year, the Taiwanese manufacturer managed to overtake Dell in sales of laptop computers, so that it now ranks second in the world. And the first place in our country, held by Acer for many years. In total, the company operates in more than one hundred countries around the world. All divisions within the Pan Acer Group have more than 39,000 employees and combined revenues of approximately $13 billion.
The Russian market has always been quite important for Acer, unlike Dell, which traditionally does not favor the attention of Russian users. New items Acer As a rule, they appear in our country quickly; Acer products are widely represented even in small stores.
Over the past ten years, the Taiwanese corporation Acer Group has consistently ranked among the world's five largest personal computer manufacturers. In terms of sales, Acer and its subsidiaries firmly hold a leading position in the computer markets of Latin America and Asia, and are also considered one of the leading computer companies in the United States and Europe. Meanwhile, in its homeland - Taiwan - Acer is known primarily as the creator of the first national PC.
Acer was founded by an entrepreneur Stan Shea in 1976 and was originally called Multitech International, the authorized capital was $25,000, and the staff was only 11 people.
The company was initially focused on production microelectronics. True, for the first five years the company was developing various products for Taiwanese game manufacturers. Gradually, Stan Shea came to understand the fact that catching up with the world's leading manufacturers household appliances It wouldn't be easy, and the company switched to the then-nascent personal computer market. Since then, Acer has virtually not deviated from its chosen course, focusing almost entirely on the PC market.
In the early 80s, thanks to government support, the company was able to establish mass assembly of inexpensive IBM-compatible PCs for the first time in Taiwan and enter the international market. Acer's first computer, called MicroProcessor-I appeared in 1981, the following year the company introduced MicroProcessor-II, Taiwan's first eight-bit PC. Almost immediately it appears new model, based on the 286 processor.
In 1984, a subsidiary was founded Acer company Peripherals, which later began operating under its own BenQ brand. In 1985, representative offices were opened in Japan and Germany, and in 1987, Acer Laboratories Incorporated was created - a division for the development and production of its own chipsets. The next year, the entire corporation was renamed Acer (it is taken from Latin and translates as “ maple»).
In general, Acer tends not to concentrate all resources within one company, but to develop separate, independent areas. Take AU Optronics, one of the world's three largest manufacturers of LCD matrices, or ALI (Acer Laboratories Incorporated), a fairly prominent chip maker, or AOpen, a manufacturer of PC components - these companies are practically not associated with Acer. By the way, in addition to “adult subsidiaries”, there are many companies in Taiwan founded by former Acer employees. The most prominent example is Asus, founded by four people who previously worked as engineers at Acer.
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Interesting information about the Acer brand. Reference information about the Acer brand.
One of the largest and world-famous manufacturing companies of computer equipment and electronics. Story Acer goes back to 1976, when Stan Shi Zhenrong founded a company called Multitech International. At that time, only 11 people worked there.
But new successes and great developments in the world computer technology allowed the company to expand, open representative offices in Japan and Germany, and a little later create a new company for the development and production of its own chipsets - Acer Laboratories Incorporated. In 1988 Acer- became the new name of an already huge corporation.
Today the company is one of the five leading manufacturers of computer equipment. Shops and service centers all over the world, not to mention buyers and fans of Acer products.
The main and constant philosophy of the company is to break down barriers between people and technology. Every person on the planet should be able to enjoy the benefits latest technologies. That is why Acer products are designed for the majority of people around the world, and not for a select few. Their technique, developed by last word in the world of technology, designed to improve and make life easier.
Customers choose Acer technology because it is simple and easy to use and has excellent technical specifications, elegant design and affordable prices.
what do you think about ACER as a laptop manufacturer; and what country is this company from and got the best answer
Answer from Lom[guru]
Headquarters:
Taipei, Republic of China
Head of the Russian representative office:
Gleb Mishin
Representative office of Acer in Russia:
Russia, 127299, Moscow, st. Bolshaya Akademicheskaya, 5A
HI-TEC House Business Center, office 309
President of the company:
Gianfranco Lanci (before 2005 - Stan Shea.)
Subsidiaries:
Acer Australia
Acer India (headquartered in Bangalore, India)
Acer America Corporation (headquartered in San Jose, California)
Gateway, Inc. (Sioux City, South Dakota, USA)
Packard Bell
eMachines (Irvine, California, USA)
E-TEN
Reply from 2 answers[guru]
Hello! Here is a selection of topics with answers to your question: what do you think about ACER as a laptop manufacturer; and what country is this company from?
Reply from Unnamed[guru]
headquarters there. Taiwan. Taipei.
Poorly collected.
Reply from Anton Vasilenko[guru]
The product is very good! ! And the headquarters, as you guessed, are located all over the world! at least in Russia main office be in Moscow!
Reply from Tux tux[master]
If possible, then take something even a little more expensive but of better quality. Acer is not gud.
Reply from Yuri Ivanov[guru]
Founded in 1976, Acer Group is one of Taiwan's largest research, development and manufacturing companies. information technology and services.
Acer CIS Inc., operating in Russia and some CIS countries, was founded in Moscow in 1994.
In 2000, the company moved away from the direct production of equipment and concentrated its efforts on international marketing of the entire range of products and solutions, which include personal computers, laptops, servers, monitors, projectors, peripheral equipment and electronic solutions for business, government, education and home.
In October 2007, the final merger with Gateway took place.
Model range Acer laptops include the following lines:
Ferrari
Aspire
TravelMate
Extensa
Netbooks are represented by the line:
Founded in 1976, Acer is one of the world's top five computer equipment suppliers. In 2000, the company expanded its manufacturing activities, focusing on developing the latest technologies and promoting easy-to-use, reliable computer hardware under its own brand.
Acer produces desktop and laptop computers, server equipment, storage devices, monitors and peripherals, digital devices, LCD TVs and e-business solutions for use in businesses, government, education and the home. The company has 5,400 employees worldwide. The company's total revenue in 2004 exceeded US$7 billion.
Internet address: link
There are a lot of computer companies in Taiwan, but there are very few that have managed to have such a big impact on the computer market as did Acer, producing ready-made systems, laptops and, more recently, also smartphones. The list of manufactured products also includes projection equipment, consumer electronics and various peripherals and components.
Having now become one of the most influential corporations, Acer Group originates from a small computer company Mulitech International, founded by Stan Shih in 1976. A small starting capital of 25,000 US dollars and a couple of dozen employees - everything is standard and very sad. However, in the early 80s, they managed to obtain significant subsidies from the government and were the first to launch mass production of IBM-compatible computers in Taiwan. It was in those years that the main principle of the company was laid, which is still used today - the production of inexpensive computers with good performance and acceptable quality. This approach has fully justified itself. Already in 1985, the company began to open representative offices in other countries (Japan and Germany were the first). Various divisions begin to form, the name of which already contains the word "acer". Of these, special mention should be made Acer Peripherals- in the future it will be from this that the brand will be born BenQ. Here it is appropriate to mention another well-known Taiwanese company - ASUS, which was organized by four engineers who left Acer.
The year 1988 was marked by the fact that the entire corporation had already changed its name to the one used today, and the Acer Group. Acer translated from Latin as "sharp, vigilant, swift". However, there are other, less pleasant meanings - "caustic, sullen, shrill", such a capacious word. In the same year, it entered the American market. To do this, the company is acquired Counterpoint Computers. Further - more: European positions are strengthened by acquiring the Dutch Kangaroo Computer B.V. And this was just the beginning. Acer It is rapidly developing, capturing new markets and absorbing other companies. In 1997, the company managed to become one of the leaders in the computer market.
At the beginning of the 21st century, a major restructuring was carried out, rejuvenating the overweight company. This is how it appeared Acer Group, consisting of three components – Acer, Wistron And BenQ. If such restructuring had not been carried out promptly and promptly, then most likely Acer Group would cease to be so important, since the then crisis in the IT industry seriously reduced the company’s income.
To date Acer Group owns four brands - himself Acer, and also Packard Bell, Gateway And eMachines. In 2008, the company entered the smartphone market and was acquired E-TEN. However, it was decided to abandon another brand so as not to confuse consumers. Smartphones are produced under the brand Acer.
Computers and laptops Acer, aimed at different users, are not considered prestigious. But they are inexpensive (no extra charge for a beautiful brand!) and are of good quality, which has determined their well-deserved popularity in the market. In this matter, they are significantly ahead of other well-known manufacturers.
Success Acer the exact opposite of success Apple. No prestige, but low cost with good opportunities. By the way, the design of this product is very good. However, one cannot fail to mention Acer Ferrari– laptops belonging to the upper segment - here you have an attractive design and high performance and a price similar to Apple. But still - the vast majority of products Acer it's very cheap. Stan Shi himself once noted about his competitors that they simply do not know how to create and sell inexpensive equipment, and therefore will not withstand the competition. Target Acer- first place. And the corporation has every chance to achieve it.
The corporate headquarters is located in Taipei, Taiwan. The company's representative offices and factories are scattered around the world and provide employment to thousands of people. The company's products are very popular in the CIS countries.