A light Instagram always looks royally luxurious. It is in such photographs that there is something aristocratic with the addition of notes of spicy vanilla. There is a lot of light, white, coziness and a small drop of contrasting details. Let's take a closer look at how to take light photos on Instagram.
Light colors, somewhere on a subconscious level, attract a person’s gaze and force them to pay attention to themselves. It is these profiles in a light style that get more likes and sell products much more actively.
- If you're taking photos for a large project or store, it's best to use a professional camera.
- Avoid shooting with flash, otherwise your photos will appear flat.
- No artificial lighting (lamps, lamps, sconces), such lighting has different undertones. Choose natural sources.
- If you shoot against the light with your smartphone, use the HDR mode in the Camera settings. It makes the photo bright without any blown out areas.
- The white color in the photo should be white, and not fade into a yellow or blue halftone.
- You can highlight some areas by Snapseed in the settings using the function Curves.
Facetune
Instagram in light colors and shades has a huge number of white undertones: crystal snow, milky, ivory, cream and many others. The secret of this profile is simple: such pictures are greatly highlighted using the application Facetune or Facetune 2 .
How to take a light photo for Instagram:
- On the bottom tab of the Facetune app there is an option "White". You need to click on it.
- Run your finger over the areas you want to make white. The light background for Instagram is ready.
- Save photo to Gallery. You are great!
A large number of light details in a photograph will look simply excellent.
VSCO
The application gives Instagram a light style VSCO. You can download it for free from official stores. You need to set some settings in the program.
All parameters are approximate; for your photos, set them as you feel.
How to make a light Instagram:
- Dark areas set to +3.5.
- Exposure (Shutter Speed) by +1.
- Contrast by +2.
- Definition by +3.
- Temperature to -1 (look at your picture, this parameter may not be needed).
- Will fit filters S2, A6, HB1, N1. Choose any, but they need to be set at +5 or +6.
In such profiles, it is important to make the photo as light as possible, but not overexpose it.
Beautiful light Instagram profiles for inspiration:
Be the most stylish! Use super effects.
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You've probably seen popular blogs on Instagram. They are always distinguished by one thing general characteristics– high-quality picture! In recent years, the social network has come a long way in its development. This is no longer the photo editing app it was originally intended to be. But the main thing remains the same - visuals are still a key factor in successful promotion.
Unusual and successful photographs are remembered, create the first impression of the brand, and motivate to buy the product/subscribe. Well readable text information also plays a role in visual perception. In this article we have collected tips that will help you find target audience and make her your subscribers.
How to beautifully design the “About Me” section on your Instagram profile (with an example)
You can run a personal or sales blog. In both cases, it is important to first come up with its concept. That is, understand what it will be about, what exactly you want to convey to readers. These two points need to be reflected in the header. These are a few lines under your avatar. The main task of the description is to briefly and interestingly tell a casual visitor about who you are (short, catchy name) and what he will find here. This could be the types of products or services you offer. The following information is also often indicated:
- Address and opening hours.
- Terms of cooperation/sale (availability of delivery throughout the city, country or world).
- Discounts, competitions.
- USP. Your difference from competitors.
- Link to another company website.
- Contacts.
To enter information, click on “Edit Profile” at the top of the page next to the photo.
Visual design “About me”
Add emojis that match the name and other information. Don't overdo it, or the hat will look messy. One, or maximum two, images per field. In this example, there is clear information about what kind of resource it is, mail, a call to target action, emotions.
Sometimes, to prevent points from merging, the interval between them is increased. To do this, write the text according to the following scheme. Sentence (there should be no space after it) - move to new line– we put a space in it – a hyphen and the next phrase. The easiest way to do this is in notes or a notepad, and then copy it to the desired section.
How else to make a beautiful Instagram header design
You can also connect a business account to make your profile look more neat and attractive. From regular account it is distinguished by greater functionality and the presence of a gray mark under the user name/brand name. The inscription can be different: personal blog, art, fictional character. It attracts attention.
How to implement
Go to settings (three dots or the wheel in the upper right corner), scroll through the suggested actions and select the one you need. Next, follow the instructions of the application.
The end result will look like this.
How to beautifully design an Instagram page: profile photo
In edit mode you can change your avatar. This is also important if you want to collect many targeted subscribers. Pick up a bright picture, which reflects the essence of your activities and is similar in style to other publications. It must meet two requirements:
- Grab attention.
- Be clear (the details do not merge into one).
If you have a suitable image from other social networks, consider the instagram format. If the cropped photo maintains meaning and composition, everything is fine. Otherwise, it's better to create something new. You need to devote time and effort to this, since a person searching for your product/service/topic will most likely receive a long list of offers. A nondescript avatar will reduce your chances of attracting a subscriber.
How to maintain a beautiful Instagram profile: photo secrets
This is one of the most difficult parts of blogging. From the outside it may seem that posting pictures every day costs nothing. In fact, this is a lot of work. Because they should not only be pleasing to the eye, but also original. The competition in this social network is simply enormous. Let's give some tips:
- Take shots in reserve. They will save you on a day when there are no opportunities for shooting. Yes, it is important to post every day.
- Choose interesting angles. Use your imagination and create scenes and unusual combinations of objects.
- Study lectures on composition, lighting and practice, practice. Over time, the photos will turn out better and better.
- Regularly look through well-known profiles with a large number of subscribers, notice the details.
- Don't overload the picture. Let it carry one, main idea.
- Don't post shots that don't fit into the idea of your Instagram.
Test popular filters and choose the one that suits the concept of your blog. Here are a few apps: VSCO Cam, Lightroom, A Color Story.
How to beautifully manage Instagram in the same style: examples and tips
This is the simplest and most common design method. You've probably noticed famous accounts that share one color or detail in their photos. You can repeat the shade using the background, processing in programs, elements of the object being photographed.
If you find this technique boring, try it for a week. And then change the gamma. Alternate them with each other or come up with new ones for different periods of time. There are several apps that can help you plan this kind of content. Here they are:
- Plan + Preview for Instagram.
- Inpreview.
- UNUM.
- Snug for Instagram.
The second method is a chessboard. This means that you combine two colors or a visual and textual component (quotes, post title, etc.). It looks stylish and fits well with store profiles. This way you create an even distribution of entertaining, selling and useful information.
The third technique is changing the boundaries of the image. You can outline them with a white, black frame, or even make them round. There are also applications for this: Instafit, Whitagram, Diptic, Frame Swagg.
Perhaps you want to try all the options. This is doable, the main thing is to adhere to the concept of your brand and not post pictures that do not fit into it. Choose the treatment that is easiest for you to maintain over the long term.
How to write a beautiful post on Instagram
On Instagram, not only photos and videos are important, but also texts. To gain popularity, they need to contain useful and interesting information for users and be well designed. What does this mean?
- The length of the note is any – up to 2200 characters. Blogs contain both longread instructions and short surveys/signatures.
- If there is a lot of information, be sure to divide it into parts. One paragraph - one thought. Also, a period is often placed between the lines. There should be no space at the end of phrases!
- Use a small number of emoji to focus attention on the desired fragment or enliven the text.
- Lists can be created by highlighting items with arrows or dashes.
It happens that everything written does not fit into a post. In this case, there are two options. The first is to continue in the comments. This is not always convenient for readers. The second is to type the signature in the editor on your phone or notepad, and then take screenshots and post them in the gallery with the main photo. This method also helps if Instagram still sticks paragraphs together. Only this time they transfer the copied information.
See an example of a properly formatted note.
How to design beautiful stories and videos
Two more effective tools for creating popular content. Online visitors like short videos, and advertising is developing rapidly in stories. It could be just a sequence of successful photos, a live broadcast, or shooting something interesting. There are several tricks that will help you make good material.
- Come up with a plot. Even if it is a set of pictures, arrange them in such a way that logic and consistency can be traced.
- Change angles. Film not only the main action, but also the world around us, details.
- Use 10-15 frames. This will create a sense of length in the video.
- Add suitable music.
There are many apps with different features for editing stories. You can add stickers to them, update the format, crop, save as much as possible. high quality. Examples of such programs: Story Splitter, Story Size, RepostToStories for Instagram, No Crop Story for Instagram and others. Among them there are both paid and free tools.
We told you how to make a beautiful Instagram account in the same style and other ways to get attractive content. The visual perception of a page by users plays a key role in its popularity. Don't despair if you don't have a budget for a photographer. Above we showed a screenshot from a bookstore account with an interesting presentation, where the pictures were created by employees. Any blog will become noticeably better if you follow all the recommendations from this article. Start working on your mistakes, engage in advertising promotion and the response from the audience will not be long in coming
These days, Instagram is often the first point of contact with a brand. According to the study, at least 30% of social network users bought products that they discovered on the platform.
Instagram presence accounts for a third of sales for many companies today. That’s why it’s so important to be remembered and make the best impression.
It's no secret that on Instagram, not only the quality of individual posts matters, but also the uniform style of the page. After all, many users decide whether to subscribe to a profile or not based on their impression of the account feed.
Don't know which design option to choose? Want to transform your profile and take it to the next level?
We've collected 12 amazing Instagram themes for your inspiration in this article. Be careful, your eyes are wide open.
1. Black and white photos
The sleek black and white theme allows you to create a sophisticated, upscale profile. The absence of bright colors will draw the viewer's attention to the main subject. Great example – @ Lisedesmet. See how it works. You involuntarily pay all your attention to the black sneakers or the white balloon.
2. Bright colors
If your brand is associated with playfulness and fun, the ideal approach is to design your account in bright and rich colors. They attract attention and lift the mood. An effective tool for conquering a young audience. An interesting example is the profile @ Aww.sam.
3. Minimalism
Want to turn your profile into a work of art? Then choose minimalism, like @windowofimagination does. Such photos attract with their simplicity and awaken a feeling of calm and serenity. In addition, lines designed in a minimalist style do not distract from the main message and help create a memorable overall impression.
4. One color
One worthwhile approach is to pick one color and stick with it. It will help maintain uniformity and create a pleasing look. But at the same time, it is important to choose an authentic and calm shade, for example, pastel pink, like @ wildehousepaper.
5. One palette
You can not limit yourself to one color, but choose a whole palette. For example, like @ creativekipi, who designed the page in pastel shades. They are associated with childhood and holidays, attract attention and evoke pleasant memories.
6. One topic
7. Puzzle
Creating a ribbon puzzle is not an easy task, but the effort will be well worth it. After all, such a topic effectively attracts attention and is remembered for its uniqueness. Posts @we arewildbloom, for example, only make sense when looking at the big picture. And when published individually, they spark curiosity.
8. Horizontal lines
If complex visual planning is not for you, you can combine your profile using horizontal or vertical lines from posts on a specific topic, such as quotes. Like @Personaljourneyapp.
9. Chess order
If you are not a fan of lines, choose a checkerboard order. Look, thanks to this approach, @Oneartsymama's feed looks interesting and creative.
10. Frames
Add white or black borders to your images (maybe even in different sizes) to make your profile stand out from all the others. @ beautifulandyummy, for example, uses black frames to draw attention to her photos.
11. One filter
To keep your content looking consistent, use the same filter (or set of filters) for all your photos. The positive effect of this approach can be assessed by going to the profile page. Such accounts look stylish and professional. Make sure of this by taking a look at the @ page Nadia_Rachel92.
12. Flatley
If you are creating a store on Instagram, a win-win theme is flatlays. With its help, you can tell a story by arranging objects in the frame in an original way. This will make it much easier to attract attention to the products. As can be seen in the example @ thedailyedited, this style looks modern and interesting.
Choose one of these themes to design your page. It will turn out attractive and effective. Checked!
Everyone knows what they are meeting by their clothes. And especially when it comes to such visual social media. networks like Instagram. You can have mind-blowing lyrics. But you risk going unnoticed, because the user first sees a picture, a photo. If they “caress the eyes”, then the chances that it will come to reading are much greater. What if maintain Instagram in the same style, then the chances of finding subscribers are squared.
If you look at photos of bloggers and want to have the same cool accounts, then you should read this article. In it Zina @cool_insta_photo_ I identified the main points on the way to a beautiful profile.
Color scheme in one style
In order to run Instagram “to the envy of your neighbors,” you need to decide on the color scheme that will prevail in your photos. See what color is most in your wardrobe? What's around you? What time of year is it outside? What colors do you like?
Choose for yourself three main ones and their shades. Try to alternate so that the photos look harmonious. The color wheel can help you.
Light
It is advisable to take photos in natural light - even a schoolchild knows this today. Correctly set light is the key to a good shot.
The most best time for shooting - early morning, when the sun rises, and early evening, when the sun sets. Then objects do not cast hard shadows and the photographs turn out great.
Quality
Do not neglect this point if you decide to maintain a beautiful account. There should be no noise, overexposure, artifacts, or blocked horizons in your photographs.
Try to filter the content. If you really like a photo, but it’s of poor quality, no matter how much you want it, you shouldn’t post it on the page. You did a great job, but there's a trash can in the frame? Don't be lazy to remove it.
Planning
Unfortunately, Instagram doesn't allow you to preview your photos in your feed. But there are several mobile applications, which do an excellent job of solving this problem. With their help, you upload unpublished photos into the program and see how they will look on your profile. Move, change, play tag until you like the result.
There are both paid and free planners. One of my favorite apps is UNUM. It has a fairly intuitive interface. The only negative is the number of grids (empty cells). Over time you will have to buy more. But it's worth it.
Processing
The good thing about a single style is that photo processing doesn’t differ much from photo to photo. There is no need to apply hundreds of filters. Choose the pair you like best and alternate between them. Even better is to use one filter. For beauty, you can also apply various glare effects and add beautiful fonts. Experiment, but in moderation.
As you can see, it's not as difficult as it seems. The main thing is to start today and tomorrow your page will pleasantly surprise everyone.
Social networks have long been not just a communication tool, but also a source of income. Entire companies are born and make them their main platform. Some of them die there, unable to find a way out onto the “big” stage, without a chance to become more than a small store, even without their own website. And this scenario most often happens due to the inability to create your own brand and promote it. We will talk about Instagram. This is a social network aimed at visual content. Your face is here – photographs in publications. Let's talk about how to run Instagram in the same style.
Instagram is about style and taste
Every company at least somewhat well-known has an account on Insta. Corporate social media– an extremely important tool for business development. Don't think that this is just fashion. Insta has collected more than a billion users with completely different interests and preferences. It is unlikely that any of the sites will be able to provide the same potential traffic. And, if in other social networks more attention is paid to text, then on Instagram – to photographs and videos. When it comes to commercial pages, publications help create a particular style and set the image of your brand. This is the main advantage of the service.
Let's talk about other advantages:
- Huge traffic. On at the moment there are more than a billion profiles. That is, active users, about 600 million who visit the service at least once. In order for a company’s website to gain such activity, long and expensive promotion is necessary.
- A business account that gives a lot of advantages when working commercially on Insta.
- Possibility of creating a corporate style.
- Site specifics. The mechanics of the application encourage the generation of content and activity on other people's pages.
How can a consistent profile style increase the number of clients?
To show why page design is so important, let's imagine a hypothetical situation. You go to Insta, watch events on your page and come across likes from, say, a clothing store, or see its ad in your feed. It doesn’t matter where you came across the mention of the page, but somehow it interested you, and you decided to go. What will you pay attention to? First of all, on the avatar and bio. Then - on the number of subscribers. These points will most likely help you decide whether the content below and the products that can be purchased here are interesting.
But the fact that publications are not the first to catch the eye does not mean that they play absolutely no role. The page header lets users know what they can find on it, and the posts ultimately convince them whether they should subscribe or buy something. If they come across something from the collective farm, of low quality, and so on, they will consider that it is the profile of a store in the basement of some residential building, and this discourages them from buying. When it comes to selling not goods, but advertising or services, finding your style is even more important.
5 tools to create a unified style
Of course, you can simply choose the same filter for all posts so that your account has the same color and design. But it's too boring. And in general, this is such a common feature that you risk getting lost in the crowd of those who prefer filters. Now let's talk about what tools you can use to process images and bring them to a unified style.
- Canva. Not a bad tool with a huge amount free templates. I like what it has as an app for mobile devices, and online service. So, you can choose what is more convenient for you.
- PicsArt. Another service that has gained popularity due to its user-friendly interface and good functionality. The downside is that there aren’t that many Cyrillic fonts.
- VSCO. Mega-popular service. I won’t talk about the abundance of filters and functionality - that’s obvious. But there is also the opportunity to expand your capabilities for a fee.
- StoryArt. The filters you can find here smell so cozy. I want to cover myself with a pastel-colored blanket, drink cocoa and watch the rain outside the window.
- Designer. Designer is a meme name for designers, but in this case it is not a meme, but a completely serious competitor to the previous examples.
The best ideas for Instagram in one style in 2020
Everything is clear with the processing, but we must have photographs in order to format and post them. Let's talk about the style in which you can create an image. I'll give you 5 examples of good design. The fact that you should follow one color scheme is obvious.
Examples of high-quality Instagram account design in the same style
Above I gave several examples of good design. To finish you off and convince you that style is very important on Instagram, I’ll give you a few more options.
Examples of NOT stylish accounts
Now about the bad examples. Our attempts to study style are not always successful. I will give examples of not very good pages. I don’t use nicknames because I don’t want to shame people.
How to maintain Instagram in the same style? First of all, you need to adhere to the color scheme - the page can even be in pink, it will be better than the entire color scheme in the account. Secondly, you need to step back from the publication and look at the publication grid as a whole. Do this, and promotion will go faster.
#3. What is better for promotion, doing everything manually or using third-party applications?This does not affect promotion in any way. Of course, you can crop everything yourself when creating a post, apply one filter on Instagram and never know the trouble. But I would still recommend learning Canva or Photoshop.
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