Today, not everyone still knows , since more than 5 thousand people are looking for an answer to this question every month. It takes no more than five minutes to create your own group. It is absolutely free and available to every registered user of this social network. So you are far from the first and not the last who are interested in the question of how to create a group. At first glance, everything is simple and does not take much time. But contact has its own characteristics and underwater rocks, it is about them that we will talk with you ...

I will reveal some interesting points that not everyone knows about, and some do not even pay attention to them. In general, a very detailed and informative article awaits you.

Make sure your page is linked to a number before creating your community mobile phone... Today everyone New user enters the mobile phone number already during registration. But when I created my page, this was not the case. So just in case, check it out, because you won't be able to register your own group without this binding.

How to create a group in contact yourself - step by step instructions with tips!

Log into your account and click on the "My Groups" button. After that it will open new page, which will show all the groups in which you are a member. Further, in the upper right corner, click on the "Create community" button.

A new window will appear in front of you in which you will need to select a name for your group and indicate its type. By default, the checkbox is in the first window, and since we want to create a group in contact, we just enter the name and click on the button just below "Create community".

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The public page will suit those who wants to make a kind of business card on the internet. As a rule, such pages are made by those who promote in social. networks your company or brand. It can also be a page of a nightclub or restaurant. If you just want to gather friends for the weekend then do an event.

So we come to the final stage, which is not so simple. Before us will open a page for the settings of our community. It is very important to initially specify all the settings correctly, this will help you avoid problems in the future.


We read carefully how to fill in all the columns.

  1. So let's start with the title if you change your mind you can still rewrite it. Change to health, and remember to choose the right name for your group is extremely important. I wrote more about this in the article How to name a group in contact.
  2. Standard page address which is generated automatically good for nothing. With such an address, you will definitely not be found or remembered. We change it, just write in this column what you like. But remember, the address you have chosen may already be taken.
  3. Be sure to write at least something in the description column... Your prospective visitors should know more about what the group is about.
  4. Everything is clear with the subject, you need to choose from the list.
  5. It is possible to specify the site... This will help attract additional visitors to it. There are usually a lot of transitions from social networks. For those who do not know how to create their own site or you don’t have a problem, just skip this window.
  6. Location is determined automatically, and additionally indicate a more detailed address.
  7. It's very important to set up the wall correctly... If you open it, then anyone can write and comment there. On a limited wall, only you can add information, but everyone can comment. Well, if you decide to close the wall, then only you can write on it, but no one can comment on these records. But for example, everyone can repost any of your entries in VK, regardless of the settings.
  8. Photos, videos, audio recordings, documents, discussions, materials - if you open them then add this information will be able to all members of the group. In case of closure, only you.
  9. Well, the last type of group... Anyone can enter the open one, and the closed one only after your confirmation and approval.

When all the settings are set, click on the "Save" button at the very bottom and enjoy your new group. Further, I would recommend uploading a photo to make the community recognizable and beautiful. Well, then start adding new materials, messages and useful information.

Perhaps you will be interested in the question of how to make money in a contact, know this is possible and a new group only to help. With its help, you can earn not bad money, but for this it must be popular, active and naturally have many subscribers.

VKontakte is a Russian-language social network with the largest user audience. This is the first most popular website in the Russian-language segment of the Internet. As of the beginning of 2019, the daily number of visitors is 70 thousand people. How to create a group on VKontakte is a question that is relevant for many active visitors of this social media. Thematic communities help promote your product, company or service for free, or even just gather a club of users by interests, where like-minded people can meet each other.

How to create your own group on VKontakte

Only registered users can create their own communities in the open spaces of VK. Before you start creating a group, you need to carefully think over the topic, the goal. A truly successful competitive popular community with an impressive number of subscribers can only become one that is not another clone of numerous groups, publics, which is ready to offer users unique and interesting content. To do this, you need to regularly replenish the community with valuable information and work on its promotion.

If you are ready to work on supporting the community, let's move on to the instructions on how to create a VKontakte group.

    Go to your VKontakte page and find the "My Groups" tab.

    Click on the "Create community" button.

    After that, you have to choose between a group, a public page and an event (event, meeting). We are interested in the first point.

    Enter the name of the group (you can change it later if necessary.

Community setup is the next step. It is recommended to change the default address (vk.com/club00000, where 000000 is the club number) to a more recognizable one, for example, vk.com/ your organization name, service, etc. (necessarily in English letters). The user can choose to make the wall open (while all participants will be able to leave messages on it), or hide it, leaving it read-only (make it accessible only to the administration). The same goes for photos, documents and other content.

After the community has been created, the ability to invite members will become available. Users are more willing to join groups with an attractive avatar; beautiful, convenient, combined menu design; regular polls, discussions, polls; thematic hashtags; music, video and other entertainment. Filling the group with content is not such a difficult task, there are no special secrets here and you do not need to be an SMM guru (Social Media Marketing is a marketing field that specializes in promoting in social networks) to promote your group.

Online advertising using social networks is highly effective when integrated with other services. It will be useful to create accounts on Twitter, Facebook and other social networks. This will ensure a wide audience reach and sales will grow naturally. When creating your own community or public, specify the contacts of the administrator, to whom the user can write a message if any questions arise.

How to create a page in VK

To make your own VK community, you need a registration procedure that is simple and does not require advanced skills:

    We go to the address vk.com.

    You will see a login form prompting you to enter your first and last name. According to the rules of the site, this must be real data, but you can enter fictitious ones.

    After entering the name and surname, press the "Register" button. A window will appear. It is necessary to fill in the field with a real phone number, which will receive an SMS confirming the registration procedure.

After confirmation, the system will prompt you to enter data about yourself - date of birth, educational institutions, etc. If you purposefully create a page and a community for promoting your business, you must indicate on the page contact information - address, work phone number, Skype login, links to accounts of other social networks. It is better to make the official logo of the organization the main photo of the community - this will ensure the recognition of the group and will instill in users a certain authority and confidence that they are not dealing with fake.

What group can be done

When you figured out how to create your own group on VKontakte, it will not be superfluous to find out what types of communities are provided for in this social network. Users are offered a grouping according to the following topics:

    Automotive (motorcycles are included).

    Tourism and outdoor activities in all forms.

    Security questions.

    Business segment.

    Graphics and design.

    Family (home, children, relationships and much more).

    Cats, dogs, hamsters and other pets.

    Health and disease treatment, prevention.

    Communication (dating, spending time together, marriage).

    IT and all kinds of games.

    Movies and everything about cinema (festivals, hobby clubs, etc.).

    Fashion trends, beauty.

    Recipes, foods and cooking in general.

    Arts, cultural phenomena, interest groups in this area and much more.

For a complete list of topics, see the Community Topics pop-up menu. It is not recommended to ignore this parameter. Thanks to this feature, representatives target audience will be able to find your group more easily, become its members. Recently, a new tool "Products" has become available to groups, public pages on VKontakte, with the help of which, with the help of the community, it is really possible to open an online store. Thanks to this feature, you will be able to sell your products directly through the social network.

Group menu

The factor that attracts the user-friendliness to the community is the design of the menu. For it, you need to create a special technical photo album, which will contain pictures that serve as navigation elements. They need to be prepared in advance - these can be buttons that refer to community materials. It is necessary to rename the "Latest news" item to the "Menu" using the editing mode, insert links in the form of pictures to the community sections. If everything is done correctly, when you click on the inscription "Menu", the graphic block will pop up.

Avatar

The main page photo or avatar is another important design element. Having chosen the appropriate image, it is not at all difficult to install it. The following procedure must be followed:

    to the right of the main menu there is a button "Upload photo", click on it;

    in the window that appears, press the "Select file" button;

    load the selected image from the computer;

    select the borders of the image;

    setting the boundaries of the miniature;

How to create a theme

Threads or discussions are a great way to maintain feedback from your audience. To create a discussion, follow these steps:

    click on the "Add discussion" button;

    in the line "Title" we indicate its subject;

    fill in the "Text" field, revealing the subject in more detail;

    if necessary, attach certain materials using the “Attach” button;

    press the button "Create a topic".

How to transfer a group to public

According to the latest trends in SMM management, it is not communities that are more visited, but publics. It is very easy to convert your group to the form of a public page. This requires:

    log in using administrator rights;

    select the item "Convert to page" in the right menu;

    in the window that appears, select one of the page types - "Place or small company", "Company, organization or website", "Famous person or collective" or "Work or product".

Dimensions of the main elements for decoration

The VKontakte platform for business is evolving and is constantly releasing add-ons for groups. If earlier it took a few minutes to create a group - I came up with a name, typed in a description, put a link to the site and uploaded a couple of pictures, now everything is much more complicated. The design of the entire community as a whole needs to be very carefully worked out so that it fulfills its main goal. In particular, for business, this is sales, for thematic publics - the interest of advertisers.

  • community name- any text in any language, no longer than 48 characters, you can use emoji;
  • group description- no more than 4000 characters (when ranking the group in search engines taken into account as description);
  • avatar- the minimum size is 200x200 pixels, the maximum is no more than 7000 pixels on each side. You can use JPG, GIF or PNG images;
  • cover- the minimum size is 200 pixels in height and 795 in width. The recommended image size is 400 × 1590 pixels. Formats - JPG, GIF or PNG;
  • community live cover(for mobile) - videos or pictures with a resolution of 1080 × 1920. Duration no more than 30 seconds, file size up to 30 MB.
  • group menu;
  • action button;
  • Contact Information;
  • pinned message - any post with a video, photo, poll, gif, etc.
  • other sections and elements as desired;
  • applications and widgets.

Community Description

Description is the text that users see immediately when they visit the group. Its purpose is to interest. It is necessary to correctly and interestingly describe what the group is. In the design of the text, you need to pay special attention to the facts about the group, than it is useful for a person. As an enhancement of the effect, it is better to separate the information using emoji.

How to add or change a description

In the side menu of the group, go to the "Management" section.

We fill in the section "Description of the community". If you later need to edit the description, follow the same algorithm.

Avatar

Avatar- picture, photo of the group. This is the first thing that catches your eye. Ava is seen by people to the left of the top of the post in the feed and when visiting the community page. It is better to make an avatar in such a way that, even in a reduced form, it is distinguishable and recognizable. Like Colonel Sanders, for example.

Now there are many online services and applications that can create a beautiful group avatar for you.

  • AvaMaster - upload a photo (or company logo), choose from the options presented.
  • Vk Profi - allows you to create all the basic graphic elements for the design of communities and public pages.

How to set or change an avatar

To put or replace a group photo, you need to go to the community page, hover over the current avatar and select "Update photo" in the menu that appears.

A window will open in which you need to click "Select file" and upload the desired image from your computer.

Cover for the VKontakte group

Cover a relatively young element in the design of communities. It allows you to replace ordinary avatars, makes it possible to dream up with the design. The group becomes brighter and more attractive.

To put a cover, go to the community management and click "Add" opposite the corresponding item and upload a picture.

It may look like this, for example:

Try to place the most important information in the center so that when viewing a group with different devices, the information on the cover is not truncated. Also, you can add additional text prompts: "Join the group" or "Go to the site."

Community Live Cover

Also, you can make a cover that will be visible only to group visitors from mobile devices and users of the mobile application. Such a cover is called "Community Live Cover" or dynamic.

To make a live cover, you need in the same section where we set up a regular cover, scroll a little lower and add vertical images or videos.

Such a cover will allow you to work more effectively with an audience that prefers to watch social networks from smartphones.

Pinned post

Secrets of the design of selling communities in VK

As a bonus, we share the secrets of the design of the VK group and our experience, which will allow us to make the design at an advanced level. For example, you can customize a beautiful block from various applications that will increase engagement.

Free Apps. Go to Community Management and go to Applications to edit your settings.

Here you can add an application to choose from, which will add to the functionality of the group. For example, as in our group, there is a button "Support the community", by clicking which you can donate for the benefit of the community any amount from 100 rubles. It can also be a product store, a questionnaire, tests, online chat, newsletter subscription, and more.

Other useful widgets and apps:

  • questionnaires;
  • tests;
  • registration for services;
  • sending messages;
  • store of goods;
  • etc.

. In the group settings, configure the action button, this will help motivate users to take the desired action. Using this button, you can direct visitors to the site, to the application and to a quick call to the phone or via VK. You can configure it in the first window, after switching to community management.

Additional design elements which can be used:

Conclusion

If you want to successfully promote a group in VK, then be sure to take time for its correct and beautiful design. The more thoroughly you approach this issue and think over all the scenarios of user behavior after going to the group page, the higher will be the conversion to a subscription, and then to a purchase.

I offer a detailed manual on how to create a contact group for selling goods on the Internet. Now it is enough to create a community in contact and directly attract customers through social networks with thousands of attendance.

Hello my dear blog readers. Today there will be a useful article for many users of social networks. Business on the Internet is taking new and new forms, creating communication channels with potential buyers. Business is looking for an audience. Social networks have a huge human resource, and business wants to connect with it.

The social network "Vkontakte" is the largest and most popular Internet platform, with an audience of more than 81 million daily visitors. Companies, both large and small, in search of points of contact with this mass, create, in pursuit of two goals ( Feedback and sale) with one idea - to gain customers. The social network was especially actively used by small companies and individuals to conduct business.

Until September 2015, the Vkontakte platform did not have specially targeted technologies for the presentation of goods, except for advertising tools. Product offerings were limited to photographs and product descriptions, plus promotional notes. To buy or receive information, the buyer needs to independently contact, because the likelihood of a transaction decreased.

In the fall, an opportunity was presented that significantly expands the possibility of doing business on the social network. The "Products" service has been integrated into communities and public pages, extending the functionality to the level of a simple online store.

Entrepreneurs are striving to master the trading tool for business through social networks. In order to avoid mistakes, it is worth analyzing how to create a group in contact for the sale of goods correctly and fill it with attractive products with excellent graphics.

How to create a community in contact and its main types

Interaction with a social network begins with a simple registration to create a personal page that opens access to the service's capabilities. It is impossible to work in contact without your own page. The menu on the left reflects the sections, to go to the communities section you need to select "My groups"

The tab displays a list of groups of which you are a member, if any. To create a group, you need to click the "Create community" button. FROM mobile device for example, from a phone, a group can only be created through a browser. The official app is slightly limited in functionality compared to the full browser version.

In the window that opens, you need to make a decision regarding the name and type of the group.

It is worth dwelling on the types of community in more detail, to make out the differences and advantages between them.

  • The group was created by design to unite people with common idea or interests, primarily for communication. Groups are much more common, primarily because they appeared along with the social network itself. The tool has become familiar to users. A group can be of a closed or open type, but everyone can join an open one, and a closed one, with the approval of the administrator of the group.
  • The public page was created to officially represent a company, person or brand. The main purpose is information and promotion of the subject of the page. A public page is a narrower communication tool, a way to tell about yourself or a company, but by design it is less intended for commerce. A public page cannot be closed, its information is open for viewing by everyone, even users without their own page.

When creating a public page, there are 4 types to choose from, with slight differences among themselves.

The group is created in one click. When creating any type of community, a menu with settings opens, the choice of blocks used and other parameters. In the future, to change the parameters, you need to follow the link, under the main image (avatar) of the community - "Community Management"

Functional difference between group and public page

You need to understand the significant differences in order to understand how to create a group in a contact to sell products. The group and the public page have different design:

The differences are visible in the arrangement of the blocks, for example, the block of photographs. For more detailed settings, you need to go to "Community Management".

One of the main differences between a public page and a group is the "Fresh news" section, or rather, its absence on the public page. In the "Latest News" section, you can create a group menu with easy navigation and unique design. It is often used to sell goods.

Equally important is the difference in the work of the central element of the community - the wall. Publications are available only to the administration of the page, for users you can enable or disable commenting on the entry.

Other differences include:

  • Group users - members, public page - subscribers. The name of the intro button differs in the same way.
  • The group can be bound to a place, you just need to specify the location in the appropriate field.
  • A public page can have a birthday, for this you need to indicate the date of creation, the group does not have such an opportunity.
  • The public page does not have a button "Invite friends", instead it provides the option "Tell friends", very effective method promotion. Thus, the user simply receives information about the work of the public page, as opposed to a forced invitation from the group.
  • Only the public page has a block of events for organizing meetings or celebrations.

In the process of working and understanding how to create a community in contact, you should pay attention to interesting and unique content of the group in order to promote it. There are, from paid advertising to the exchange of publications between groups of similar topics.

How to create a group in a contact for the sale of goods

Returning to the creation process, after defining the group type, enter a name. For example, the name is "Store".

The "Community Description" field is used to provide information about the company, its goals and activities. It is better to make the description interesting and concise.

Indicate the topic of the community, in accordance with the activities of the company and age restrictions, if any.

Creating a showcase of products in a group

The service is available absolutely free, but disabled by default. To connect, follow the link "Management". In the "Information" tab, at the bottom indicate "Inclusion".

The service offers the functionality of a small online store, indicate the city of the store location and the currency used. In the contact field for communication, specify a person, for example, a manager, who is responsible for communicating with customers. By clicking "Write to the seller" a dialogue will open with him.

"Store description" opens the window for editing the description of the company

As a result, a new "Products" block will appear.

The next stage is a directory, for the sake of which we figure out how to create a community in contact. To add a position to the catalog - "Add", or click on the name of the block to go to the catalog.

Here you can create a selection, in other words, by category.

Each collection has a title, better according to the category, and a main image (Cover). The size is not less than 1280x720 pixels.

Filling in the selection is done by adding, and filling out an individual card.

Give each product a unique name and description, listing the benefits. Like the collection, each copy has a main image. When loading, a thumbnail image must be marked for display in the general catalog.

You can also add additional photos, up to 5 pieces. In the "Category" field, mark the appropriate in the list and enter the price. If it is not available yet or you are not ready to offer it to customers, check the box "Product is not available".

The result of all the work will be a convenient and visual catalog, with information, price indication and attractive photographs.

If the offer is interested, the client can contact the seller - "Write to the seller". The "Recipient" field automatically contains the person selected earlier, for example, a store manager. The selected item is attached to the message template, you can additionally add your questions or comments.

Without a doubt, the "Goods" service is a convenient tool that simplifies interaction between a buyer and a seller on a social network. It is enough to understand once and understand how to create a group in contact to sell your products today in order to effectively use and develop this communication channel with a huge audience of potential customers.

Here, for example, a functioning sports nutrition store has been created:

For a more complete understanding of what I have read, I advise you to watch my video instruction

I hope the material will be useful for many aspiring Internet entrepreneurs. We like and repost this article if you liked it.

Hello, dear readers of the site! Social networks are becoming more popular every day and occupy a certain place in the life of every person. And now they are used not only for chatting with friends or listening to music.

If you have your own business, then it is better to think about its promotion in social networks. Create a group, add your products there or write about the services you provide. This will help attract new subscribers to the group, and, accordingly, potential customers.

If Odnoklassniki, Facebook and Instagram are focused on a specific audience, then Vkontakte is more extensive - there are children 5 years old and adults 50 years old, schoolchildren and businessmen. Accordingly, it is worth creating your own community on VK, since people who may be interested in it are probably registered here.

Therefore, now we are with you and figure out how to create your own Vkontakte community

Creating a group from a computer

Open your profile and select "Groups" in the left menu. Then click on the "Create Community" button.

In the next window, write a name and mark the type of community with a marker. After that, click on the "Create Community" button.

If you need subscribers to be able to add materials, you can add documents and invite your friends, then create a group. So that news can be added by subscribers, after the approval of the administration, then select "Public page". If an event is planned, then the corresponding item is ideal. In this case, you can immediately invite 5,000 people per day, and you will also receive a notification the day before the event itself.

Next, a window with settings will open. In the "Description" field, you can write in more detail about what exactly you are doing, and what material will be published. Also, decide on the type of group, there should be no questions, because when you select, a cloud will appear with a similar explanation.

Scroll down the settings page below and provide additional information.

After making the changes, do not forget to click the "Save" button.

After the group is created, you need to make it beautiful and interesting for subscribers.

To do this, upload a photo to your profile picture. It must match the name of the community. If you have your own company or website, then you can choose an existing logo for it.

The next step is to change the link. Instead of the banal "club1111111", you can make an interesting link that users could remember or associate with the name of the group itself. You can read more about how in a separate article.

Now let's look for subscribers, because we don't have anyone there yet. The best place to start is with your friends list. To do this, you need to send out invitations. You can read more about how in this article.

If you have created a group, and not a public page, then you can invite your friends to it, but no more than 40 people per day. Well, if you have a public page, then this is not possible. Therefore, first create a group, and when you get the required number of subscribers, transfer it to a public page - there is such a function.

Creating discussions will help increase activity. You choose a topic, and subscribers discuss it by adding their comments. You can make it so that new discussions can be created not only by administrators, but also by those who are subscribed to the group. You can read about how in the corresponding article.

If you have your own blog or portal on the Internet or your company has its own website, then the ideal option would be. In this case, each menu item is an active link that can lead to the page of the site you need.

In this case, it will be easier for subscribers to navigate in goods and services, respectively, they will quickly find what interests them.

And of course, after the update appearance Vkontakte, it became possible to make instead of the avatar on the right, on the main page. This is a cover for a group, and I will tell you how to make it in a separate article.

How to make a group from a phone

If you often enter Vkontakte from your phone or tablet through the installed mobile app then let's take a look at how you can create a community there.